Impact Engine Releases “Exotic” Format Ads

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, has released a new feature that enables clients to upload, publish, and edit “exotic” format ads in real-time. The release of the new “exotic” format ads follows the recent launch of Impact Engine’s customized downloadable reporting feature.

“Exotic” ads are defined as ads that operate outside of the normal confines of the page borders. Typically, “exotic” ads will float on top of, or will push down, the page content; expanding and contracting based on the users’ interaction. Because of their unique and eye-catching functionality, “exotic” ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.

“While a core strength of the Impact Engine system has always been the ability to accommodate any flash-based display ad creative, exotic format ads required an additional configuration layer to easily deploy them within each website,” said Bryan Depew, Impact Engine’s VP of Product Development. “Our simple configuration tool enables our clients to position the ad on the page in real time and adjust the ‘exotic’ ad playback settings after the ad has been deployed live - with just the click of a button.”

The new Impact Engine features were developed in collaboration with industry leaders and Impact Engine has successfully tested and deployed its new “exotic” ad formats across multiple ad servers, including Yahoo!’s APT ad serving platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Challenge:

• Monterey County Herald had a limited amount of server hosting space, and a limited budget for hiring & training new staff to create online display ads.
• With only a five-member creative team, the newspaper was seeking an easy and efficient tool to enable the newspaper’s sales team to create online spec ads and make quick edits to live ads.
• Transitioning to the Yahoo! APT serving system, Monterey County Herald needed a certified partner that met the new system’s specifications and guidelines.
• The newspaper needed a solution for advertiser self-service for specific clients.

Solution:

• The Monterey County Herald was able to shift 100% of their display ad hosting burden onto Impact Engine’s robust infrastructure.
• In less than 20 minutes, the Monterey County Herald was able to train its non-technical sales team on how to create and edit spec ads for their advertisers.
• Impact Engine’s Yahoo! certified ad creative ensured that deploying ads into the new APT platform would be seamless.
• Impact Engine enabled Monterey County Herald to support advertiser self-service content updates for specific advertisers, like JR Rouse Real Estate.

Results:

• Impact Engine increased The Monterey County Herald’s production of spec ads by 260% with no new hiring and minimal training.
• The Monterey County Herald’s turnaround time for display ad production and updates decreased from days to mere hours with Impact Engine.
• The simplicity of creating and editing spec ads within Impact Engine eliminated almost all customer sales objections, as the sales team was able to react and make real-time ad edits during client meetings.

Impact Engine offers rich, dynamic ads that are incredibly easy to use. The online library offers a variety of industry templates which get our client’s creative juices flowing. Our clients can visualize what their ads will look online, enabling the sales reps to close the deal.” Steve Bennett Advertising Manager, Monterey County Herald