Impact Engine To Sponsor Editor & Publisher 2010 EPpy Awards

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces it is sponsoring the 2010 EPpy Awards.  The winners will be announced at the EPpy Awards Luncheon June 17th at the Hard Rock Hotel in Las Vegas during E&P’s Interactive Media Conference June 15-17, 2010. Headline speakers include executives from Google, Yahoo, Media News Group, Journal Register and several other leading media firms. Conference details can be found at Editor & Publisher’s IMC Conference website at: http://www.interactivemediaconference.com.

The EPpy^TM Awards, presented by Editor & Publisher, honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

“The EPpy Award nominees represent innovators in our industry that are taking hold of the opportunities that exist in front of us and creating new ones as well. Not content to wait for others to make the first move, these leaders are changing the newspaper product to give the audience a social, conversational medium while giving advertisers the results they want.” said Neil Greer, CEO and Co-Founder of Impact Engine, Inc. “These companies, and the individuals who power their success, serve as beacons for where the next phase of industry growth lies.”

In addition to presenting awards to the media industry, the EPpy^TM Awards also recognize excellence in college journalism with the award for Best College Newspaper Web Site.

For more information about the EPpy Awards and the latest industry news, please visit http://www.editorandpublisher.com.

About Editor and Publisher

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

The magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Video Ads, Twitter Contextual Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

Editor and Publisher and the EPpy Awards are Duncan McIntosh, Inc. productions. All trademarks and trade names are referenced herein are the copyrighted property of their respective owners.

Visit our new Impact Engine University on “YouTube” to see all of our new educational, “tips & tricks, and best practices videos.  We will be adding new videos weekly, so make sure to “subscribe” to our channel to stay updated on the latest and greatest video releases!

Impact Engine Achieves 1,000% Growth in Ad Impressions Delivered in 2009

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces it has achieved over 1,000% growth in ad impressions delivered in 2009. The rapid acceleration in growth is a result of swift adoption of the Impact Engine platform by new Publisher, Ad Network, Ad Agency, and Advertiser clients, as well as increased volume from existing clients. The Impact Engine platform now delivers over 2 billion ad impressions annually with growth on pace to triple volume within the next business quarter.

“In 2009, we have worked diligently to establish the new Impact Engine platform in the industry amidst a challenging economic environment,” said Neil Greer, CEO of Impact Engine. “Our team continues to develop new features for our clients and well as deepen client relationships. Automation of the online display advertising industry is starting to take center stage as a key issue and Impact Engine is a leading innovator in the movement. As our domestic and international footprint continues to grow, we will continue to work on behalf of our clients and partners to solve key pain points.”

Impact Engine recently returned from meetings with new and existing clients while exhibiting at the Ad:tech Trade Show, held on November 4 - 6, 2009, in New York. Reception for several of Impact Engine’s recently released features, such as foreign language character support, real-time analytics, and auto-optimization of display ad creative was highly positive; further reinforcing industry analysis by highly-read publications such as New Media Hub.

Looking forward to 2010, Impact Engine sees another strong growth year, both in customer acquisition and product features. Early in 2010, the company will announce new client wins already booked as well as release timing for several breakthrough features currently under development; leveraging industry partnerships such as its relationship with Yahoo!.

Impact Engine is certified as a third-party rich media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new Impact Engine online display advertising platform requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real-time.

For more information about Impact Engine, please contact Ellie Krausova at 858.412.8531 or ellie@impactengine.com. You can also visit Impact Engine’s website at www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Challenge:

• GoErie.com needed a tangible way to educate their clients on online display advertising, but had limited resources to create spec ads.
• The sales team at GoErie.com sought to adopt an online display ad solution that would enable its advertisers to increase both the visibility and customer response from their online ads.

Solution:

• GoErie.com’s sales representatives were able to create personalized spec ads and show clients Impact Engine’s extensive gallery, enabling clients to visualize their opportunities with online advertising.
• GoErie.com was able to educate its clients on the different advertising possibilities and how different formats can help them achieve those advertising goals.
• Impact Engine’s online display ads, particularly the premier ad formats such as corner peels, expandable, and floating ads, enabled GoErie.com’s advertisers to truly stand out on the newspaper’s website.
• The simplicity of Impact Engine’s ad builder allowed the GoErie.com sales team members to implement content updates for their clients without having to go through the production department.

Results:

• After launching Impact Engine’s solution for online display ads, GoErie.com tripled the number of auto dealer clients that placed display ads online.
• Impact Engine high performance ad units increased ad click-through rates by up to 1000%.
• GoErie.com’s sales team was able to log in and make real-time content updates in less than 5 minutes for clients like auto dealers updating inventory and restaurants changing out weekly specials.

“Impact Engine has been a positive for GoErie.com both from a revenue and production standpoint.” Jeff Biletnikoff Online Sales Consultant, GoErie.com