Challenge:

• After a revamp of the newspaper’s website, St. Tammany News decided to include online display ads on the site, but did not have in-house resources for online display ad creation.
• St. Tammany News was searching for a solution that offered an easy and efficient way to create online display ads and to increase new online advertising revenue.

Solution:

• Impact Engine enabled St. Tammany News to create dynamic online display ads without any technical knowledge of Flash.
• Impact Engine empowered the St. Tammany News design team to make changes and modifications to live online display ads in real-time, which was of great interest to the newspaper’s print advertising clients.
• Thanks to the simplicity of Impact Engine’s solution for online display ads, St. Tammany News now requires only one team member to design, sell, and publish online display ads.

Results:

• Since leveraging the Impact Engine platform, St. Tammany News increased its online advertising revenue by 100%.
• By using an Impact Engine ad template, Tiki Tubing company, a St. Tammany News advertiser, registered three times the national average for click-thru’s.
• The Impact Engine’s extensive ad library contributed to increased client satisfaction and closing rates, as St. Tammany News’ clients were able to choose from hundreds of dynamic ad templates.

“Impact Engine has helped double our online ad revenue by providing hundreds of ad templates to choose from and by making the ad customization process easy as 1-2-3. Impact Engine is perfect for cutting personnel and training costs with its user-friendly ad interface and friendly customer support.” Chad Ruiz Internet Advertising Representative, St. Tammany News

Challenge:

• Flathead Beacon did not have any technical resources for creating online display ads, as online advertising was regarded as an addition to print advertising.
• Flathead Beacon wanted a solution that offered easy and efficient way to create and edit online ads in order to offer implement advertiser self-service for its long-time clients.
• The newspaper was manually entering statistics such as impressions and click-thru’s into a spreadsheet each month, consuming scarce resources and time and adding delays to the crucial campaign reporting process.

Solution:

• By adopting Impact Engine’s online display advertising solution and being able to create, publish and edit online display ads, Flathead Beacon concentrated on making the Web as strong as the print.
• The Flathead Beacon sales team leveraged Impact Engine’s extensive library of ad creative to generate personalized spec ads for each client prior to sales calls and by purposely entering minor mistakes, the sales team wanted to showcase its clients the ease of editing ads within the Impact Engine system.
• The Impact Engine advertiser self-service option enabled clients such as real estate agents to update their own content in real time - without ever having to republish their ads.
• In addition to providing the newspaper with real-time metrics within the system, Impact Engine also enabled Flathead Beacon to download customized metrics reports for each of its advertisers.

Results:

• Impact Engine empowered Flathead Beacon to start producing spec ads without the need for additional hiring or training.
• Showing personalized spec ads during one-on-one meetings with advertisers improved client relationships and offering advertiser self-service increased client satisfaction.
• Being able to access real-time metrics and generate downloadable customized reports for its clients dramatically decreased the time and resources needed for each client’s ad optimization and metrics reporting.

“Creating ads using Impact Engine has helped our sales process for web display ads tremendously. We create spec ads for our clients easily and have shown them how easy it is to make changes to their own ads with a few keystrokes. We love the ease and our clients love the flash ads available at a reasonable cost.” Kristen Hamilton Business Manager, Flathead Beacon

Challenge:

• Marin Independent Journal did not have in-house resources for creating online display ads.
• They needed a simple solution that even the newspaper’s non-technical design resources could employ.
• The newspaper did not have access to real-time campaign metrics for their advertiser, and had to manually generate reports for its advertisers once every month.

Solution:

• Impact Engine enabled Marin Independent Journal to create dynamic online display ads without any technical knowledge of Flash.
• By creating self-service advertiser accounts, Marin Independent Journal’s clients were able to log in and make content and creative updates to live ads in real-time.
• Marin Independent Journal advertisers, such as banks and hardware retailers, were able to directly manage, make real time ad updates, and see real time metrics for all of their ads from one, simple interface.

Results:

• Marin Independent Journal now leverages Impact Engine to create 90% of all new online display ads for their clients.
• Thanks to the simplicity of Impact Engine’s solution for online display ads, Marin Independent Journal now requires only two team members to design ads, publish them, and report metrics for all of its display ad clients.
• Marin Independent Journal now has many of its retail and financial advertisers clients making ad content updates themselves, increasing advertiser satisfaction and ROI.

“Impact Engine has been such a vital tool to the Marin Independent Journal in terms of how we sell and manage online display ads. With this one program, we can build dynamic personalized spec ads for potential advertisers, edit live ads ‘on-the-fly,’ and get real-time reporting of the ad’s performance.” Corin Mannik Interactive Sales Consultant, Marin Independent Journal

Challenge:

• The Daily Herald, a Washington Post Company newspaper, was challenged with limited technical resources for creating online display ads.
• With only one in-house designer with Flash expertise, the newspaper was looking for a solution to create dynamic ads in a cost-effective manner.
• The Herald wanted a solution that offered an easy and efficient way to create online ads, make content updates to live ads in a timely manner for the newspaper’s long-term advertisers, and increase new online ad revenue.

Solution:

• The Herald sales team leveraged Impact Engine’s extensive library of ad creative to generate multiple personalized spec ads for each client prior to sales calls.
• Sales representatives, accustomed to selling print ads, were able to think of new potential clients by logging into the Impact Engine gallery featuring hundreds of ads tailored for different industries.
• The Impact Engine advertiser self-service option enabled clients such as Dwayne Lane Automotive Center and Designer Furniture Warehouse to update their own content in real time - without ever having to republish new code into The Herald’s ad server.

Results:

• Impact Engine increased The Herald’s production of spec ads by 400% without the need for additional hiring or training.
• The production of special event sales ads and video ads for advertisers like the Everett Silvertips and Storybook Theater increased by 400%.
• By utilizing Impact Engine, The Herald’s online profits skyrocketed, showing gains of 37% in 3^rd quarter of 2008 and 50% in 4^th quarter of 2008.

In June of 2008, we began an effort to revitalize our Web Site’s display ad program. An element of this project was to provide a new selection of creative ads designed to meet the needs of our retail advertisers. Impact Engine provided many of the templates for those ads and this overall push on display ads had great results!” Kelly Hulin Director of Marketing and Interactive Media, The Daily Herald