Impact Engine To Sponsor Editor & Publisher 2010 EPpy Awards

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces it is sponsoring the 2010 EPpy Awards.  The winners will be announced at the EPpy Awards Luncheon June 17th at the Hard Rock Hotel in Las Vegas during E&P’s Interactive Media Conference June 15-17, 2010. Headline speakers include executives from Google, Yahoo, Media News Group, Journal Register and several other leading media firms. Conference details can be found at Editor & Publisher’s IMC Conference website at: http://www.interactivemediaconference.com.

The EPpy^TM Awards, presented by Editor & Publisher, honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

“The EPpy Award nominees represent innovators in our industry that are taking hold of the opportunities that exist in front of us and creating new ones as well. Not content to wait for others to make the first move, these leaders are changing the newspaper product to give the audience a social, conversational medium while giving advertisers the results they want.” said Neil Greer, CEO and Co-Founder of Impact Engine, Inc. “These companies, and the individuals who power their success, serve as beacons for where the next phase of industry growth lies.”

In addition to presenting awards to the media industry, the EPpy^TM Awards also recognize excellence in college journalism with the award for Best College Newspaper Web Site.

For more information about the EPpy Awards and the latest industry news, please visit http://www.editorandpublisher.com.

About Editor and Publisher

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

The magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Video Ads, Twitter Contextual Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

Editor and Publisher and the EPpy Awards are Duncan McIntosh, Inc. productions. All trademarks and trade names are referenced herein are the copyrighted property of their respective owners.

MediaNews Group Northern California Selects Impact Engine as its Display Ad Platform Provider for Yahoo! APT

SAN DIEGO, CA - Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 14 MediaNews Group sites on the Publisher Edition of its online display ad optimization platform. Impact Engine won the larger relationship after MediaNews Group corporate noted Monterey County Herald, one of the its largest sites, had recorded increase in spec ad production by 260%. The gains were without new hiring and required minimal training to derive the benefits of the Impact Engine platform.

“Transitioning to the Yahoo! APT serving system, we needed a certified partner that met the system’s specifications and guidelines,” said Steve Bennett, Advertising Manager at Monterey County Herald. “Impact Engine’s Yahoo!-certified ad creative ensured that deploying ads into the new APT platform was seamless.”

Impact Engine has been certified as a third-party rich media vendor by the Yahoo! Newspaper Consortium in March 2008, ensuring its place in an exclusive group to be able to serve ads through the Yahoo! APT platform.

“The MediaNews Group win is a prime example of how Impact Engine is delivering much needed efficiencies to the online display advertising marketplace,” said Neil Greer, the CEO of Impact Engine. “We are pleased MediaNews Group has expanded its relationship with us. As a pioneer of the Yahoo Newspaper Consortium, MediaNews Group has proven time and again they are a forward thinking company.”

Prior to launching Impact Engine, Monterey County Herald was challenged with limited programming resources and limited budget for hiring and training new staff. Additionally, their advertisers wanted more control over the success of their display ad campaigns. Impact Engine enabled Monterey County Herald to shift 100% of its display ad hosting burden to Impact Engine’s robust infrastructure and in less than 20 minutes, the newspaper was able to train its non-technical sales team on how to create and edit spec ads for their advertisers. Further, Impact Engine’s self service tools for online advertisers and publishers enabled the Herald to enable their advertisers to make changes to their own ad campaigns; thus, increasing campaign success and enhancing advertiser satisfaction.

Bennett said the simplicity of creating and editing example Display ads for advertisers within Impact Engine eliminated almost all customer sales objections, as the sales team was able to react to customers’ feedback and make real-time ad edits during client meetings. “Impact Engine’s online library offers a variety of industry templates which get our clients’ creative juices flowing,” Bennett added.

Impact Engine’s new MediaNews Group clients include newspapers throughout the San Francisco Bay area, such as Chico ER, Paradise Post, and Eureka Times-Standard, just to mention a few.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About MediaNews Group
MediaNews Group is one of the largest newspaper companies in the United States situated throughout California, the Rocky Mountain region and the Northeast. MediaNews Group is privately owned and operate 54 daily newspapers in 11 states with combined daily and Sunday circulation of approximately 2.4 million and 2.7 million, respectively.

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