Wick Communications Selects Impact Engine as its Enterprise Wide Display Ad Platform Provider

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 27 Wick Communications sites on the Publisher Edition of ImpactEngine.com. Wick moved forward with ImpactEngine.com after extensive review of the platform’s capabilities and immediate costs savings.

“With the economy on rebound, we are pleased to see an increase in rich media revenue opportunities,” said Peter Bakke, Director of New Media at Wick Communications. “Impact Engine’s platform gives the ability to immediately capture those opportunities without extensive ad creation lead times and also improves advertiser retention.”

With its rapid ad builder, real time ad metrics and 3d analytics, Impact Engine is a critical client retention resource for Wick. Additionally, the exotic format ad capability gives Wick more valuable ad units to sell such as Pencil Push Down and Video ads.

“Wick’s market and operational decisions continue to demonstrate how innovative their thinking is in terms of leveraging technology to further their leadership in community news and Hyper Local.” said Neil Greer, the CEO and Co-Founder of Impact Engine. “Peter Bakke has a clear vision for where he wants to take New Media for Wick and we are pleased to be part of the execution of that vision.”

Representative Wick Communications sites included in the Impact Engine relationship are Montrose Press, The Daily Iberian, Tucson Weekly and Arizona Range News, just to mention a few.

About Wick Communications
Founded in 1926, Wick Communications is a family owned community news company with 28 newspapers and 18 specialty publications in 13 states. As a leading publisher of community based news for almost 100 years, Wick Communications continues to set industry benchmarks and win numerous awards for excellence in journalism.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Challenge:

• AdEase, a San Diego-based advertising agency, needed an efficient tool for creating dynamic online display ads and communicating ROI.
• In order to improve client campaign performance, AdEase wanted a solution that would enable them to make quick, real-time content updates, as well as to conduct A/B testing.
• AdEase experienced inconsistency in metrics reporting and needed consistent, real-time metrics for its clients.

Solution:

• Impact Engine made it possible for AdEase to create ad variants for its clients through a simple, one-click process; and consequently perform A/B testing for its clients.
• AdEase could log into its Impact Engine account and make content and creative updates in real-time.
• Impact Engine enabled AdEase to track “Time with Ad,” an excellent metric for advertisers’ branding purposes.

Results:

• A/B testing improved AdEase clients’ campaign performance, increased overall click-through rate, and kept AdEase’s costs down.
• For real estate clients, such as Balboa Ridge, AdEase implemented online display ads in conjunction with SEO, dramatically increasing the client’s ROI.
• Impact Engine’s online display ad solution helped AdEase effectively measure its ad spend and cross-check Publisher ad reports.

“Impact Engine has greatly improved our ability to create and track our display ads. The easy to use system allows us to quickly create ads, track ad performance during the campaign and make updates go live without having to go the process of resubmitting our creative!” Erin Norton Digital Media, AdEase

Impact Engine’s Online Display Ad Solution A Popular Choice For Advertising Agencies

SAN DIEGO, CA - Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching Ad Ease, a San Diego-based full-service advertising agency, on ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“Impact Engine has greatly improved our ability to create and track our display ads,” said Erin Norton, Digital Media Manager at Ad Ease. “The easy-to-use system allows us to quickly create ads, track ad performance during the campaign, and make updates go live without having to go through the process of resubmitting our creative.”

Norton said Ad Ease needed an efficient tool for creating dynamic online display ads that would enable the agency to make quick, real-time content updates, and perform A/B testing. The agency experienced inconsistency in metrics reporting, and needed consistent, real-time metrics for its clients. Impact Engine’s online display ad creation and optimization platform offered Ad Ease a solution that met all the criteria.

“Ad Ease’s focus on delivering value through adoption of leading edge ROI measurement techniques shows why many clients trust the agency with their traditional and interactive media dollars,” commented Neil Greer, CEO of Impact Engine, Inc. “Real-time metrics and A/B testing are powerful features; especially in the hands of a quality firm like Ad Ease.”

Impact Engine enabled Ad Ease to optimize its clients’ campaign performance by conducting A/B testing, and consequently increased overall click-through rate while keeping billing costs down. Ad Ease was also able to effectively measure the agency’s ad spend to determine which ads were delivering the highest number of click-through’s and the longest time with ad.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About Ad Ease
Ad Ease is a San Diego-based full-service advertising agency. Established in 2000, Ad Ease focuses on delivering high-end services, meticulous media selection, powerful public relations campaigns, and result-driven creative for clients like City Chevrolet/Volkswagen, Pro Performance Sports, Daphne’s Greek Cafe, and Pacific Honda.

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