Impact Engine Launches Customized Downloadable Reporting Feature

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of a new reporting feature that enables clients to generate customized campaign performance reports within the ImpactEngine.com platform.

In addition to the real time, cumulative metrics currently available for Impact Engine’s online display ads, the new reporting feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

“This new feature has been eagerly anticipated by our advertiser, agency and publisher clients,” said Bryan Depew, VP Product Development at Impact Engine. “Easy to understand, actionable information is critical for our clients. Impact Engine is quickly becoming their ‘one-stop-platform’ for online display advertising success.”

The new Impact Engine feature was developed in collaboration with industry leaders and is approved for use in conjunction with the Yahoo! Newspaper Consortium. The offering has already attracted premier Yahoo! Newspaper Consortium members such as Media News Group and Lee Enterprises as well as many other newspapers. Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications.

Impact Engine offers online display advertising creation and optimization solution to advertisers, ad agencies, publishers, and ad networks. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Challenge:

• AdEase, a San Diego-based advertising agency, needed an efficient tool for creating dynamic online display ads and communicating ROI.
• In order to improve client campaign performance, AdEase wanted a solution that would enable them to make quick, real-time content updates, as well as to conduct A/B testing.
• AdEase experienced inconsistency in metrics reporting and needed consistent, real-time metrics for its clients.

Solution:

• Impact Engine made it possible for AdEase to create ad variants for its clients through a simple, one-click process; and consequently perform A/B testing for its clients.
• AdEase could log into its Impact Engine account and make content and creative updates in real-time.
• Impact Engine enabled AdEase to track “Time with Ad,” an excellent metric for advertisers’ branding purposes.

Results:

• A/B testing improved AdEase clients’ campaign performance, increased overall click-through rate, and kept AdEase’s costs down.
• For real estate clients, such as Balboa Ridge, AdEase implemented online display ads in conjunction with SEO, dramatically increasing the client’s ROI.
• Impact Engine’s online display ad solution helped AdEase effectively measure its ad spend and cross-check Publisher ad reports.

“Impact Engine has greatly improved our ability to create and track our display ads. The easy to use system allows us to quickly create ads, track ad performance during the campaign and make updates go live without having to go the process of resubmitting our creative!” Erin Norton Digital Media, AdEase

Impact Engine Announces Exclusive Distribution Partnership with ITZ Publishing

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display-ad campaign performance optimization, announces a new partnership with ITZ Publishing Inc., national experts in online media strategy and sales. The partnership names ITZ as Impact Engine’s exclusive distribution partner to online newspaper and magazine verticals.

“We are pleased to announce the ITZ Publishing distribution partnership,” says Neil Greer, CEO of Impact Engine. “ITZ provides an exceptional network of relationships with online publishers and media groups that’s founded on their talent for delivering measurable results.”

Impact Engine and Portland-based ITZ Publishing will work together to deliver Impact Engine’s new advertiser self-service solution to newspaper and magazine publishers. The tool has already attracted premier Yahoo Consortium members such as Media News Group and Lee Enterprises as well as other newspapers.

“This relationship leverages both organizations’ strengths,” says ITZ Publishing CEO Greg Swanson. “Impact Engine’s advertiser self-service offering and ITZ’ expertise in driving online ad sales should prove compelling to the publishing industry. We are pleased to join efforts with Neil Greer and his team.”

Impact Engine’s advertiser self-service solution helps publishers scale their revenues even while facing reduced resources. The new Impact Engine was developed in collaboration with industry leaders and is approved for use by the Yahoo Newspaper Consortium.

Impact Engine is certified as a third-party rich-media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new solution requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real time.

For more information about Impact Engine and its partnership with ITZ Publishing, please contact Ellie Krausova at 858.412.8531 or ellie@impactengine.com. You can also visit Impact Engine’s website at www.impactengine.com and ITZ at www.itzpublishing.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About ITZ Publishing
ITZ Publishing has established a national reputation for delivering best-of-breed tools and strategic thinking to media clients’ online enterprises, helping them retool their sites to grow their audiences and multiply their advertising revenues. The ITZ team’s online expertise is sought after by magazine, newsweekly, and newspaper publishers; radio and TV broadcasters; and industry associations across the country. www.ITZpublishing.com

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Impact Engine’s Online Display Ad Solution A Popular Choice For Advertising Agencies

SAN DIEGO, CA - Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching Ad Ease, a San Diego-based full-service advertising agency, on ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“Impact Engine has greatly improved our ability to create and track our display ads,” said Erin Norton, Digital Media Manager at Ad Ease. “The easy-to-use system allows us to quickly create ads, track ad performance during the campaign, and make updates go live without having to go through the process of resubmitting our creative.”

Norton said Ad Ease needed an efficient tool for creating dynamic online display ads that would enable the agency to make quick, real-time content updates, and perform A/B testing. The agency experienced inconsistency in metrics reporting, and needed consistent, real-time metrics for its clients. Impact Engine’s online display ad creation and optimization platform offered Ad Ease a solution that met all the criteria.

“Ad Ease’s focus on delivering value through adoption of leading edge ROI measurement techniques shows why many clients trust the agency with their traditional and interactive media dollars,” commented Neil Greer, CEO of Impact Engine, Inc. “Real-time metrics and A/B testing are powerful features; especially in the hands of a quality firm like Ad Ease.”

Impact Engine enabled Ad Ease to optimize its clients’ campaign performance by conducting A/B testing, and consequently increased overall click-through rate while keeping billing costs down. Ad Ease was also able to effectively measure the agency’s ad spend to determine which ads were delivering the highest number of click-through’s and the longest time with ad.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About Ad Ease
Ad Ease is a San Diego-based full-service advertising agency. Established in 2000, Ad Ease focuses on delivering high-end services, meticulous media selection, powerful public relations campaigns, and result-driven creative for clients like City Chevrolet/Volkswagen, Pro Performance Sports, Daphne’s Greek Cafe, and Pacific Honda.

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Challenge:

• US Search required a series of complex, data driven widget ads created in a short amount of time for a display ad campaign running on a prominent social networking site.
• As impression volume would be heavy right from the start (over 1 million daily), US Search needed to maximize the campaign ROI as quickly as possible.

Solution:

• US Search’s internal agency team provided their ad designs to Impact Engine. Impact Engine then turned these designs into “Widget Ads” by inserting Data calls to information from both US Search as well as the social networking site.
• Impact Engine inserted multiple “editable” components into each ad design.
• Testing multiple ad creative concepts and optimizing them after the ads were deployed cut the standard deployment time by half.

Results:

• Four initial editable widget ad concepts were created and deployed in under two weeks.
• Initial CTR averaged 1.5 times higher than other ads rotating on the same page and position.
• Within the first seven days of the campaign, US Search used the Impact Engine platform to create and test 15 variations of its initial ad concepts, achieving an additional 100% CTR increase.

“Impact Engine’s platform brought efficiencies to our display ad campaign and operations. The campaign metrics and ad optimization tools alone make Impact Engine a strong value-add for display advertising campaigns.” Amber Higgins Vice President, Marketing & Business Development US Search.com