MyWillPros.com Launches Nationwide Online Display Ad Campaign with Impact Engine

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching MyWillPros.com on the ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“As more and more consumers trust Internet-based services with critical tasks such as wills and estate planning, it is great to see a service like MyWillPros.com enter the marketplace,” said Neil Greer, the CEO of Impact Engine. “Offering more than just online will preparation, MyWillpros.com offers clients peace of mind. Unlike lesser offerings, Mywillpros.com makes sure each will created with their service is reviewed by the qualified attorneys in the client’s local market. We are pleased MyWillPros.com has chosen our ImpactEngine.com platform to launch and optimize their nationwide online display efforts.”

Impact Engine is providing MyWillPros.com with campaign and ad optimization services; enabling the client to efficiently scale the reach of its online advertising program. By preparing and optimizing multiple ad versions for the client Impact Engine delivers scale to MyWillPros.com marketing efforts; enabling Mywillpros.com to free up more budget for media spending.

Mywillpros.com launched their campaign on September 15, 2009, on initial five online sites chosen by the company. Impact Engine’s real-time optimization algorithms test the ad creative concepts and optimize in real-time, delivering actionable when it counts.

“We are very excited to launch our online display advertising campaign on the Impact Engine platform,” said Eric Blazak, President of MyWillPros.com. “There is no easier, more cost-efficient way to launch a high quality banner ad campaign. From design, to content, to placement, Impact Engine is hard to beat at any price.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About MyWillPros.com
MyWillPros.com was co-founded in 2008 by two attorneys in upstate New York with over 30 years of combined experience in estate planning and administration. MyWillPros.com provides clients the convenience of an online will, combined with the protection of a local attorney, from the comfort of the client’s home. The administration at MyWillPros.com hand-picks only the most competent and reputable attorneys in the field of wills and estates from across the country. These attorneys work one-on-one with each new clients either face-to-face or over the phone, ensuring that all of the client’s wishes are documented properly and in a timely and exact manner.

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Challenge:

• After a revamp of the newspaper’s website, St. Tammany News decided to include online display ads on the site, but did not have in-house resources for online display ad creation.
• St. Tammany News was searching for a solution that offered an easy and efficient way to create online display ads and to increase new online advertising revenue.

Solution:

• Impact Engine enabled St. Tammany News to create dynamic online display ads without any technical knowledge of Flash.
• Impact Engine empowered the St. Tammany News design team to make changes and modifications to live online display ads in real-time, which was of great interest to the newspaper’s print advertising clients.
• Thanks to the simplicity of Impact Engine’s solution for online display ads, St. Tammany News now requires only one team member to design, sell, and publish online display ads.

Results:

• Since leveraging the Impact Engine platform, St. Tammany News increased its online advertising revenue by 100%.
• By using an Impact Engine ad template, Tiki Tubing company, a St. Tammany News advertiser, registered three times the national average for click-thru’s.
• The Impact Engine’s extensive ad library contributed to increased client satisfaction and closing rates, as St. Tammany News’ clients were able to choose from hundreds of dynamic ad templates.

“Impact Engine has helped double our online ad revenue by providing hundreds of ad templates to choose from and by making the ad customization process easy as 1-2-3. Impact Engine is perfect for cutting personnel and training costs with its user-friendly ad interface and friendly customer support.” Chad Ruiz Internet Advertising Representative, St. Tammany News

Challenge:

• AdEase, a San Diego-based advertising agency, needed an efficient tool for creating dynamic online display ads and communicating ROI.
• In order to improve client campaign performance, AdEase wanted a solution that would enable them to make quick, real-time content updates, as well as to conduct A/B testing.
• AdEase experienced inconsistency in metrics reporting and needed consistent, real-time metrics for its clients.

Solution:

• Impact Engine made it possible for AdEase to create ad variants for its clients through a simple, one-click process; and consequently perform A/B testing for its clients.
• AdEase could log into its Impact Engine account and make content and creative updates in real-time.
• Impact Engine enabled AdEase to track “Time with Ad,” an excellent metric for advertisers’ branding purposes.

Results:

• A/B testing improved AdEase clients’ campaign performance, increased overall click-through rate, and kept AdEase’s costs down.
• For real estate clients, such as Balboa Ridge, AdEase implemented online display ads in conjunction with SEO, dramatically increasing the client’s ROI.
• Impact Engine’s online display ad solution helped AdEase effectively measure its ad spend and cross-check Publisher ad reports.

“Impact Engine has greatly improved our ability to create and track our display ads. The easy to use system allows us to quickly create ads, track ad performance during the campaign and make updates go live without having to go the process of resubmitting our creative!” Erin Norton Digital Media, AdEase

Impact Engine’s Online Display Ad Solution A Popular Choice For Advertising Agencies

SAN DIEGO, CA - Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching Ad Ease, a San Diego-based full-service advertising agency, on ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“Impact Engine has greatly improved our ability to create and track our display ads,” said Erin Norton, Digital Media Manager at Ad Ease. “The easy-to-use system allows us to quickly create ads, track ad performance during the campaign, and make updates go live without having to go through the process of resubmitting our creative.”

Norton said Ad Ease needed an efficient tool for creating dynamic online display ads that would enable the agency to make quick, real-time content updates, and perform A/B testing. The agency experienced inconsistency in metrics reporting, and needed consistent, real-time metrics for its clients. Impact Engine’s online display ad creation and optimization platform offered Ad Ease a solution that met all the criteria.

“Ad Ease’s focus on delivering value through adoption of leading edge ROI measurement techniques shows why many clients trust the agency with their traditional and interactive media dollars,” commented Neil Greer, CEO of Impact Engine, Inc. “Real-time metrics and A/B testing are powerful features; especially in the hands of a quality firm like Ad Ease.”

Impact Engine enabled Ad Ease to optimize its clients’ campaign performance by conducting A/B testing, and consequently increased overall click-through rate while keeping billing costs down. Ad Ease was also able to effectively measure the agency’s ad spend to determine which ads were delivering the highest number of click-through’s and the longest time with ad.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About Ad Ease
Ad Ease is a San Diego-based full-service advertising agency. Established in 2000, Ad Ease focuses on delivering high-end services, meticulous media selection, powerful public relations campaigns, and result-driven creative for clients like City Chevrolet/Volkswagen, Pro Performance Sports, Daphne’s Greek Cafe, and Pacific Honda.

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