Wick Communications Selects Impact Engine as its Enterprise Wide Display Ad Platform Provider

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 27 Wick Communications sites on the Publisher Edition of ImpactEngine.com. Wick moved forward with ImpactEngine.com after extensive review of the platform’s capabilities and immediate costs savings.

“With the economy on rebound, we are pleased to see an increase in rich media revenue opportunities,” said Peter Bakke, Director of New Media at Wick Communications. “Impact Engine’s platform gives the ability to immediately capture those opportunities without extensive ad creation lead times and also improves advertiser retention.”

With its rapid ad builder, real time ad metrics and 3d analytics, Impact Engine is a critical client retention resource for Wick. Additionally, the exotic format ad capability gives Wick more valuable ad units to sell such as Pencil Push Down and Video ads.

“Wick’s market and operational decisions continue to demonstrate how innovative their thinking is in terms of leveraging technology to further their leadership in community news and Hyper Local.” said Neil Greer, the CEO and Co-Founder of Impact Engine. “Peter Bakke has a clear vision for where he wants to take New Media for Wick and we are pleased to be part of the execution of that vision.”

Representative Wick Communications sites included in the Impact Engine relationship are Montrose Press, The Daily Iberian, Tucson Weekly and Arizona Range News, just to mention a few.

About Wick Communications
Founded in 1926, Wick Communications is a family owned community news company with 28 newspapers and 18 specialty publications in 13 states. As a leading publisher of community based news for almost 100 years, Wick Communications continues to set industry benchmarks and win numerous awards for excellence in journalism.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Impact Engine Releases New Analytics Module with 3D Capability

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its new Analytics Module which enables clients to instantly render graphical representations of both ad and campaign performance. This real-time visual feedback empowers decision makers to quickly determine which ads are performing best, providing vital information on where to increase or decrease ad spending and impressions.

“We are very excited about the new enhancements, especially the ability to graph the ads’ performance,” said Corin Mannick, Interactive Sales Consultant for the Marin Independent Journal. “A number of our advertisers require weekly metrics reports for their ad performance, and the new Analytics Module in combination with the new reporting feature will make our reports far more informative.”

The Analytics Module compares impressions, click-through’s, click through rate, average and total time with ad. Clients can select and compare performance across multiple ads, ad variations, and campaigns, as well as across a multitude of dates and date ranges. The Analytics Module also offers 3D graphing, enabling clients to present campaign performance analysis in a visually compelling format that quickly makes sense.

“The introduction of visual analytics into the Impact Engine platform represents another giant leap in optimization capability for our clients,” Bryan Depew, VP Product Development, said. “Just hours after the release, clients have been calling in informing us they are making the Analytics Module a cornerstone of their client retention strategy.”

The new Analytics Module follows the launch of the Impact Engine Reports Module that enables clients to generate customized campaign performance reports for both digital and print distribution. The Reporting Feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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