Impact Engine To Launch Automated Display Ad Optimization Service At Ad:tech New York

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of its highly-anticipated Auto Optimization service within the ImpactEngine.com online display advertising platform. The service will launch and be available for demonstration at Booth 1912 on the first day of the Ad:tech New York trade show.

Impact Engine’s new Auto Optimization service enables clients to select any number of ads, enter them into an auto optimization queue, and have the ImpactEngine.com online display advertising platform determine the best performers. This breakthrough feature allows advertisers, agencies, ad networks, and publishers to have an Independent Ad Optimization Lab for their display campaigns. For the first time, clients can automatically gain crucial ROI visibility prior to spending valuable display ad impressions. Clients can test an unlimited number of ads against one another on as many sites or networks as they would like.

Once selected for Auto Optimization, the ads run through an automated optimization process. As a result of the optimization, the weakest performing ads are removed and the best performing ads stay in rotation. Once the optimization is complete, only the strongest ad remains. The optimization algorithms can be configured by the client to optimize for clicks, engagement, or client directed variables.

“Impact Engine continues to push the envelope for our clients to enhance the return on their display ad spend,” said Bryan Depew, Impact Engine’s VP of Product Development. “Clients can utilize the ad optimization feature for campaigns running across any ad network or website. Giving our clients independent, real-time visibility on their ROI, as well as proven methods to enhance it, is a cornerstone of the Impact Engine value proposition.”

The Auto Optimization service can be used with any online display ad format created in Adobe Flash, including floating, expandable, site peel, and standard animation ads. Impact Engine has over 700 ad templates available for use, and clients can also upload their own creative. The proprietary algorithm that powers Impact Engine’s Auto Optimization module was developed by an expert team of computer scientists and rich media ad agency veterans.

The most recent Auto Optimization release comes on the heels of Impact Engine’s recent release of Foreign Language Support. Using these two features in tandem means campaigns in 11 languages can be automatically optimized. In addition to English, supported languages include Spanish, Italian, Portuguese, French, German, Dutch, Danish, Swedish, Norwegian, and Icelandic.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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