Impact Engine To Sponsor Editor & Publisher 2010 EPpy Awards

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces it is sponsoring the 2010 EPpy Awards.  The winners will be announced at the EPpy Awards Luncheon June 17th at the Hard Rock Hotel in Las Vegas during E&P’s Interactive Media Conference June 15-17, 2010. Headline speakers include executives from Google, Yahoo, Media News Group, Journal Register and several other leading media firms. Conference details can be found at Editor & Publisher’s IMC Conference website at: http://www.interactivemediaconference.com.

The EPpy^TM Awards, presented by Editor & Publisher, honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

“The EPpy Award nominees represent innovators in our industry that are taking hold of the opportunities that exist in front of us and creating new ones as well. Not content to wait for others to make the first move, these leaders are changing the newspaper product to give the audience a social, conversational medium while giving advertisers the results they want.” said Neil Greer, CEO and Co-Founder of Impact Engine, Inc. “These companies, and the individuals who power their success, serve as beacons for where the next phase of industry growth lies.”

In addition to presenting awards to the media industry, the EPpy^TM Awards also recognize excellence in college journalism with the award for Best College Newspaper Web Site.

For more information about the EPpy Awards and the latest industry news, please visit http://www.editorandpublisher.com.

About Editor and Publisher

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

The magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Video Ads, Twitter Contextual Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

Editor and Publisher and the EPpy Awards are Duncan McIntosh, Inc. productions. All trademarks and trade names are referenced herein are the copyrighted property of their respective owners.

San Diego Union Tribune Chooses ImpactEngine.com To Power Online Display Advertising Growth

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces the San Diego Union Tribune has selected Impact Engine to power the display advertising on its premier SignOnSanDiego.com site. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative team and operations management.

“We are very excited to partner with Impact Engine to help us streamline our interactive ad creation and drive revenue.” said Mike Hodges, General Manager of SignOnSanDiego.com. “We are already leveraging the platform and Impact Engine’s leading edge display ad formats to help our advertisers drive maximum results and increased ROI.”

The Sign On team has already deployed many of Impact Engine’s exotic ad formats such as the Video Expander and Pencil Pushdown Ads. Each campaign was deployed end to end with ImpactEngine.com, from the ad format to ad creation to integration with the ad server.

“As the marquee San Diego newspaper brand in online and print, the San Diego Union Tribune is clearly moving forward with its agenda for growth and once again demonstrating why it is known as an innovator.” said Neil Greer, CEO and Co-Founder of Impact Engine. “Sign On isn’t just talking about their digital strategy, they are creating growth and delivering value to readers and advertisers alike.”

With its integrated approach to online display advertising automation, Impact Engine is able to bring The San Diego Union Tribune online display ad creation, ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow.

About The San Diego Union Tribune
As the oldest business in San Diego County and the oldest newspaper in Southern California, The San Diego Union-Tribune is the product of a merger of The San Diego Union, founded Oct. 10, 1868, and the Evening Tribune, founded Dec. 2, 1895. The organization has won numerous awards over the years, including four Pulitzer Prizes. The Union-Tribune also publishes Enlace, a weekly Spanish-language news publication serving San Diego’s substantial Hispanic population, and operates SignOnSanDiego.com.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Wick Communications Selects Impact Engine as its Enterprise Wide Display Ad Platform Provider

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 27 Wick Communications sites on the Publisher Edition of ImpactEngine.com. Wick moved forward with ImpactEngine.com after extensive review of the platform’s capabilities and immediate costs savings.

“With the economy on rebound, we are pleased to see an increase in rich media revenue opportunities,” said Peter Bakke, Director of New Media at Wick Communications. “Impact Engine’s platform gives the ability to immediately capture those opportunities without extensive ad creation lead times and also improves advertiser retention.”

With its rapid ad builder, real time ad metrics and 3d analytics, Impact Engine is a critical client retention resource for Wick. Additionally, the exotic format ad capability gives Wick more valuable ad units to sell such as Pencil Push Down and Video ads.

“Wick’s market and operational decisions continue to demonstrate how innovative their thinking is in terms of leveraging technology to further their leadership in community news and Hyper Local.” said Neil Greer, the CEO and Co-Founder of Impact Engine. “Peter Bakke has a clear vision for where he wants to take New Media for Wick and we are pleased to be part of the execution of that vision.”

Representative Wick Communications sites included in the Impact Engine relationship are Montrose Press, The Daily Iberian, Tucson Weekly and Arizona Range News, just to mention a few.

About Wick Communications
Founded in 1926, Wick Communications is a family owned community news company with 28 newspapers and 18 specialty publications in 13 states. As a leading publisher of community based news for almost 100 years, Wick Communications continues to set industry benchmarks and win numerous awards for excellence in journalism.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Impact Engine Achieves 1,000% Growth in Ad Impressions Delivered in 2009

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces it has achieved over 1,000% growth in ad impressions delivered in 2009. The rapid acceleration in growth is a result of swift adoption of the Impact Engine platform by new Publisher, Ad Network, Ad Agency, and Advertiser clients, as well as increased volume from existing clients. The Impact Engine platform now delivers over 2 billion ad impressions annually with growth on pace to triple volume within the next business quarter.

“In 2009, we have worked diligently to establish the new Impact Engine platform in the industry amidst a challenging economic environment,” said Neil Greer, CEO of Impact Engine. “Our team continues to develop new features for our clients and well as deepen client relationships. Automation of the online display advertising industry is starting to take center stage as a key issue and Impact Engine is a leading innovator in the movement. As our domestic and international footprint continues to grow, we will continue to work on behalf of our clients and partners to solve key pain points.”

Impact Engine recently returned from meetings with new and existing clients while exhibiting at the Ad:tech Trade Show, held on November 4 - 6, 2009, in New York. Reception for several of Impact Engine’s recently released features, such as foreign language character support, real-time analytics, and auto-optimization of display ad creative was highly positive; further reinforcing industry analysis by highly-read publications such as New Media Hub.

Looking forward to 2010, Impact Engine sees another strong growth year, both in customer acquisition and product features. Early in 2010, the company will announce new client wins already booked as well as release timing for several breakthrough features currently under development; leveraging industry partnerships such as its relationship with Yahoo!.

Impact Engine is certified as a third-party rich media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new Impact Engine online display advertising platform requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real-time.

For more information about Impact Engine, please contact Ellie Krausova at 858.412.8531 or ellie@impactengine.com. You can also visit Impact Engine’s website at www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

Impact Engine To Launch Automated Display Ad Optimization Service At Ad:tech New York

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of its highly-anticipated Auto Optimization service within the ImpactEngine.com online display advertising platform. The service will launch and be available for demonstration at Booth 1912 on the first day of the Ad:tech New York trade show.

Impact Engine’s new Auto Optimization service enables clients to select any number of ads, enter them into an auto optimization queue, and have the ImpactEngine.com online display advertising platform determine the best performers. This breakthrough feature allows advertisers, agencies, ad networks, and publishers to have an Independent Ad Optimization Lab for their display campaigns. For the first time, clients can automatically gain crucial ROI visibility prior to spending valuable display ad impressions. Clients can test an unlimited number of ads against one another on as many sites or networks as they would like.

Once selected for Auto Optimization, the ads run through an automated optimization process. As a result of the optimization, the weakest performing ads are removed and the best performing ads stay in rotation. Once the optimization is complete, only the strongest ad remains. The optimization algorithms can be configured by the client to optimize for clicks, engagement, or client directed variables.

“Impact Engine continues to push the envelope for our clients to enhance the return on their display ad spend,” said Bryan Depew, Impact Engine’s VP of Product Development. “Clients can utilize the ad optimization feature for campaigns running across any ad network or website. Giving our clients independent, real-time visibility on their ROI, as well as proven methods to enhance it, is a cornerstone of the Impact Engine value proposition.”

The Auto Optimization service can be used with any online display ad format created in Adobe Flash, including floating, expandable, site peel, and standard animation ads. Impact Engine has over 700 ad templates available for use, and clients can also upload their own creative. The proprietary algorithm that powers Impact Engine’s Auto Optimization module was developed by an expert team of computer scientists and rich media ad agency veterans.

The most recent Auto Optimization release comes on the heels of Impact Engine’s recent release of Foreign Language Support. Using these two features in tandem means campaigns in 11 languages can be automatically optimized. In addition to English, supported languages include Spanish, Italian, Portuguese, French, German, Dutch, Danish, Swedish, Norwegian, and Icelandic.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

Impact Engine Launches Foreign Language Character Support

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced that its online display advertising platform now supports 11 foreign language character sets. The feature release comes in time for the popular Ad:tech New York trade show taking place November 4-6, 2009, at Javits Convention Center, where Impact Engine will be exhibiting at Booth 1912.

Impact Engine clients can now use Impact Engine’s online display ad templates to create and publish ads in Spanish, Italian, Portuguese, French, German, Dutch, English, Danish, Swedish, Norwegian, and Icelandic. In order to find a template in a specific language, Impact Engine clients can browse their Ad Gallery by typing in their specific language as a keyword search.

“The growing demand from the European market made it easy for us to prioritize this feature for release prior to the Ad:tech trade show,” said Bryan Depew, Impact Engine’s VP of Product Development. “Client feedback has already showed the foreign language support is going to be a very useful addition to our service offering.”

Known as one of leading companies in online display ad performance optimization; Impact Engine has recently released a number of new product upgrades, such as a customized downloadable reporting module and an analytics module with 3D capability. Impact Engine’s growing reputation for delivering cost-savings and enhanced ROI to display advertisers was also recently captured in New Media Hub feature named “Impact Engine: Advertising Software Gets Better and Better,” in which New Media Hub raves about Impact Engine’s online display advertising platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

Visit Impact Engine at ad:tech New York Booth 1912

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced it will be exhibiting at ad:tech New York, one of the largest interactive advertising and technology conferences and exhibitions, scheduled to be held November 4 – 6, 2009, in New York.

With 10 shows in seven countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

Known as one of leading companies in online display ad performance optimization; Impact Engine has recently released three new product upgrades: a customized downloadable reporting module; an analytics module with 3D capability which enables clients to instantly render graphical representations of both ad and campaign performance; and a feature that enables clients to upload, publish, and edit “exotic” format ads in real-time.

The new Impact Engine features were developed in collaboration with industry leaders and are in use on such leading ad networks as Yahoo! and Google as well as several leading advertisers and publishers. The ImpactEngine.com online advertising platform is used by over 200 leading publishers.

“Despite the economic downturn, Impact Engine has doubled revenues and continues to attract new clients and partnerships,” said Neil Greer, the CEO of Impact Engine, Inc. “The growth makes sense given Impact Engine’s growing reputation for delivering cost-savings and enhanced ROI to display advertisers.”

The ad:tech New York show will take place November 4 – 6, 2009, at the Jacob K. Javits Convention Center in New York City. Exhibit hours are from 10:00 am to 6:00 pm Wednesday, November 4, and 10:00 am to 5:00 pm Thursday, November 5. More information on the ad:tech New York show can be found at the official show website at http://ad-tech.com/ny.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About ad:tech New York
Ad:Tech New York is one of the largest and interactive advertising and technology conference and exhibition. This two-day international tradeshow will demonstrate a perfect blend of keynote speakers, topic-driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. The objective of the expo is to provide brand advertisers, agencies, portals, online publishers and technology providers a unique forum that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.

###

NewMediaHub.com Raves About Impact Engine’s Online Advertising Platform

SAN DIEGO, CA — New Media Hub recently ran a feature on Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, in an article named “Impact Engine: Advertising Software Gets Better and Better.” The article, focused on software advertising, was featured on the New Media Hub’s Home Page.

In the article, published on September 23, 2009, New Media Hub raves about Impact Engine’s “robust ad platform” that allows publishers and other clients utilize ad editing tools; run diverse ad units including video, widgets, coupons, and data collection; all while being able to see real-time ROI reporting.

Claiming that “self-serve advertising software is increasingly important as media shift from print to Web-based business models,” and that “cutting time and cost from servicing existing accounts is a key goal, and self-serve allows companies to expand into the vast pool of smaller-sized businesses,” New Media Hub goes on to feature Impact Engine and its online display advertising solution as one of the leading ad platforms in the transition to Web-based business models.

In the article, New Media Hub features excerpts from Impact Engine’s enthusiastic customers’ success stories, including St. Tammany News and Marin Independent Journal. It goes on to give a bulleted description of Impact Engine’s “new, easy-to-use, often innovative features,” such as the Seasonally-themed Ad Template Catalog, Exotic Format Ads, Analytics Module with 3D Capability, and Reports Module.

“We are very pleased to be featured by NewMediaHub.com for our ImpactEngine.com product and customer results,” said Neil Greer, CEO of Impact Engine, Inc. “Impact Engine will continue to innovate on behalf of our clients as this is as much their product as it is ours. As Suzanne Rodriguez aptly points out in her article, ‘Self-service advertising software is increasingly important as media shift from print to Web-based business models.’ We could not agree more based on what we are seeing in the marketplace.”

As New Media Hub concludes in its “Impact Engine: Advertising Software Gets Better and Better” article, Impact Engine is “a platform worth looking into.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

MyWillPros.com Launches Nationwide Online Display Ad Campaign with Impact Engine

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching MyWillPros.com on the ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“As more and more consumers trust Internet-based services with critical tasks such as wills and estate planning, it is great to see a service like MyWillPros.com enter the marketplace,” said Neil Greer, the CEO of Impact Engine. “Offering more than just online will preparation, MyWillpros.com offers clients peace of mind. Unlike lesser offerings, Mywillpros.com makes sure each will created with their service is reviewed by the qualified attorneys in the client’s local market. We are pleased MyWillPros.com has chosen our ImpactEngine.com platform to launch and optimize their nationwide online display efforts.”

Impact Engine is providing MyWillPros.com with campaign and ad optimization services; enabling the client to efficiently scale the reach of its online advertising program. By preparing and optimizing multiple ad versions for the client Impact Engine delivers scale to MyWillPros.com marketing efforts; enabling Mywillpros.com to free up more budget for media spending.

Mywillpros.com launched their campaign on September 15, 2009, on initial five online sites chosen by the company. Impact Engine’s real-time optimization algorithms test the ad creative concepts and optimize in real-time, delivering actionable when it counts.

“We are very excited to launch our online display advertising campaign on the Impact Engine platform,” said Eric Blazak, President of MyWillPros.com. “There is no easier, more cost-efficient way to launch a high quality banner ad campaign. From design, to content, to placement, Impact Engine is hard to beat at any price.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About MyWillPros.com
MyWillPros.com was co-founded in 2008 by two attorneys in upstate New York with over 30 years of combined experience in estate planning and administration. MyWillPros.com provides clients the convenience of an online will, combined with the protection of a local attorney, from the comfort of the client’s home. The administration at MyWillPros.com hand-picks only the most competent and reputable attorneys in the field of wills and estates from across the country. These attorneys work one-on-one with each new clients either face-to-face or over the phone, ensuring that all of the client’s wishes are documented properly and in a timely and exact manner.

###