San Diego Union Tribune Chooses ImpactEngine.com To Power Online Display Advertising Growth

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces the San Diego Union Tribune has selected Impact Engine to power the display advertising on its premier SignOnSanDiego.com site. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative team and operations management.

“We are very excited to partner with Impact Engine to help us streamline our interactive ad creation and drive revenue.” said Mike Hodges, General Manager of SignOnSanDiego.com. “We are already leveraging the platform and Impact Engine’s leading edge display ad formats to help our advertisers drive maximum results and increased ROI.”

The Sign On team has already deployed many of Impact Engine’s exotic ad formats such as the Video Expander and Pencil Pushdown Ads. Each campaign was deployed end to end with ImpactEngine.com, from the ad format to ad creation to integration with the ad server.

“As the marquee San Diego newspaper brand in online and print, the San Diego Union Tribune is clearly moving forward with its agenda for growth and once again demonstrating why it is known as an innovator.” said Neil Greer, CEO and Co-Founder of Impact Engine. “Sign On isn’t just talking about their digital strategy, they are creating growth and delivering value to readers and advertisers alike.”

With its integrated approach to online display advertising automation, Impact Engine is able to bring The San Diego Union Tribune online display ad creation, ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow.

About The San Diego Union Tribune
As the oldest business in San Diego County and the oldest newspaper in Southern California, The San Diego Union-Tribune is the product of a merger of The San Diego Union, founded Oct. 10, 1868, and the Evening Tribune, founded Dec. 2, 1895. The organization has won numerous awards over the years, including four Pulitzer Prizes. The Union-Tribune also publishes Enlace, a weekly Spanish-language news publication serving San Diego’s substantial Hispanic population, and operates SignOnSanDiego.com.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Wick Communications Selects Impact Engine as its Enterprise Wide Display Ad Platform Provider

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 27 Wick Communications sites on the Publisher Edition of ImpactEngine.com. Wick moved forward with ImpactEngine.com after extensive review of the platform’s capabilities and immediate costs savings.

“With the economy on rebound, we are pleased to see an increase in rich media revenue opportunities,” said Peter Bakke, Director of New Media at Wick Communications. “Impact Engine’s platform gives the ability to immediately capture those opportunities without extensive ad creation lead times and also improves advertiser retention.”

With its rapid ad builder, real time ad metrics and 3d analytics, Impact Engine is a critical client retention resource for Wick. Additionally, the exotic format ad capability gives Wick more valuable ad units to sell such as Pencil Push Down and Video ads.

“Wick’s market and operational decisions continue to demonstrate how innovative their thinking is in terms of leveraging technology to further their leadership in community news and Hyper Local.” said Neil Greer, the CEO and Co-Founder of Impact Engine. “Peter Bakke has a clear vision for where he wants to take New Media for Wick and we are pleased to be part of the execution of that vision.”

Representative Wick Communications sites included in the Impact Engine relationship are Montrose Press, The Daily Iberian, Tucson Weekly and Arizona Range News, just to mention a few.

About Wick Communications
Founded in 1926, Wick Communications is a family owned community news company with 28 newspapers and 18 specialty publications in 13 states. As a leading publisher of community based news for almost 100 years, Wick Communications continues to set industry benchmarks and win numerous awards for excellence in journalism.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Impact Engine Achieves 1,000% Growth in Ad Impressions Delivered in 2009

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces it has achieved over 1,000% growth in ad impressions delivered in 2009. The rapid acceleration in growth is a result of swift adoption of the Impact Engine platform by new Publisher, Ad Network, Ad Agency, and Advertiser clients, as well as increased volume from existing clients. The Impact Engine platform now delivers over 2 billion ad impressions annually with growth on pace to triple volume within the next business quarter.

“In 2009, we have worked diligently to establish the new Impact Engine platform in the industry amidst a challenging economic environment,” said Neil Greer, CEO of Impact Engine. “Our team continues to develop new features for our clients and well as deepen client relationships. Automation of the online display advertising industry is starting to take center stage as a key issue and Impact Engine is a leading innovator in the movement. As our domestic and international footprint continues to grow, we will continue to work on behalf of our clients and partners to solve key pain points.”

Impact Engine recently returned from meetings with new and existing clients while exhibiting at the Ad:tech Trade Show, held on November 4 - 6, 2009, in New York. Reception for several of Impact Engine’s recently released features, such as foreign language character support, real-time analytics, and auto-optimization of display ad creative was highly positive; further reinforcing industry analysis by highly-read publications such as New Media Hub.

Looking forward to 2010, Impact Engine sees another strong growth year, both in customer acquisition and product features. Early in 2010, the company will announce new client wins already booked as well as release timing for several breakthrough features currently under development; leveraging industry partnerships such as its relationship with Yahoo!.

Impact Engine is certified as a third-party rich media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new Impact Engine online display advertising platform requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real-time.

For more information about Impact Engine, please contact Ellie Krausova at 858.412.8531 or ellie@impactengine.com. You can also visit Impact Engine’s website at www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

Impact Engine To Launch Automated Display Ad Optimization Service At Ad:tech New York

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of its highly-anticipated Auto Optimization service within the ImpactEngine.com online display advertising platform. The service will launch and be available for demonstration at Booth 1912 on the first day of the Ad:tech New York trade show.

Impact Engine’s new Auto Optimization service enables clients to select any number of ads, enter them into an auto optimization queue, and have the ImpactEngine.com online display advertising platform determine the best performers. This breakthrough feature allows advertisers, agencies, ad networks, and publishers to have an Independent Ad Optimization Lab for their display campaigns. For the first time, clients can automatically gain crucial ROI visibility prior to spending valuable display ad impressions. Clients can test an unlimited number of ads against one another on as many sites or networks as they would like.

Once selected for Auto Optimization, the ads run through an automated optimization process. As a result of the optimization, the weakest performing ads are removed and the best performing ads stay in rotation. Once the optimization is complete, only the strongest ad remains. The optimization algorithms can be configured by the client to optimize for clicks, engagement, or client directed variables.

“Impact Engine continues to push the envelope for our clients to enhance the return on their display ad spend,” said Bryan Depew, Impact Engine’s VP of Product Development. “Clients can utilize the ad optimization feature for campaigns running across any ad network or website. Giving our clients independent, real-time visibility on their ROI, as well as proven methods to enhance it, is a cornerstone of the Impact Engine value proposition.”

The Auto Optimization service can be used with any online display ad format created in Adobe Flash, including floating, expandable, site peel, and standard animation ads. Impact Engine has over 700 ad templates available for use, and clients can also upload their own creative. The proprietary algorithm that powers Impact Engine’s Auto Optimization module was developed by an expert team of computer scientists and rich media ad agency veterans.

The most recent Auto Optimization release comes on the heels of Impact Engine’s recent release of Foreign Language Support. Using these two features in tandem means campaigns in 11 languages can be automatically optimized. In addition to English, supported languages include Spanish, Italian, Portuguese, French, German, Dutch, Danish, Swedish, Norwegian, and Icelandic.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

Impact Engine Launches Foreign Language Character Support

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced that its online display advertising platform now supports 11 foreign language character sets. The feature release comes in time for the popular Ad:tech New York trade show taking place November 4-6, 2009, at Javits Convention Center, where Impact Engine will be exhibiting at Booth 1912.

Impact Engine clients can now use Impact Engine’s online display ad templates to create and publish ads in Spanish, Italian, Portuguese, French, German, Dutch, English, Danish, Swedish, Norwegian, and Icelandic. In order to find a template in a specific language, Impact Engine clients can browse their Ad Gallery by typing in their specific language as a keyword search.

“The growing demand from the European market made it easy for us to prioritize this feature for release prior to the Ad:tech trade show,” said Bryan Depew, Impact Engine’s VP of Product Development. “Client feedback has already showed the foreign language support is going to be a very useful addition to our service offering.”

Known as one of leading companies in online display ad performance optimization; Impact Engine has recently released a number of new product upgrades, such as a customized downloadable reporting module and an analytics module with 3D capability. Impact Engine’s growing reputation for delivering cost-savings and enhanced ROI to display advertisers was also recently captured in New Media Hub feature named “Impact Engine: Advertising Software Gets Better and Better,” in which New Media Hub raves about Impact Engine’s online display advertising platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

###

Visit Impact Engine at ad:tech New York Booth 1912

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced it will be exhibiting at ad:tech New York, one of the largest interactive advertising and technology conferences and exhibitions, scheduled to be held November 4 – 6, 2009, in New York.

With 10 shows in seven countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

Known as one of leading companies in online display ad performance optimization; Impact Engine has recently released three new product upgrades: a customized downloadable reporting module; an analytics module with 3D capability which enables clients to instantly render graphical representations of both ad and campaign performance; and a feature that enables clients to upload, publish, and edit “exotic” format ads in real-time.

The new Impact Engine features were developed in collaboration with industry leaders and are in use on such leading ad networks as Yahoo! and Google as well as several leading advertisers and publishers. The ImpactEngine.com online advertising platform is used by over 200 leading publishers.

“Despite the economic downturn, Impact Engine has doubled revenues and continues to attract new clients and partnerships,” said Neil Greer, the CEO of Impact Engine, Inc. “The growth makes sense given Impact Engine’s growing reputation for delivering cost-savings and enhanced ROI to display advertisers.”

The ad:tech New York show will take place November 4 – 6, 2009, at the Jacob K. Javits Convention Center in New York City. Exhibit hours are from 10:00 am to 6:00 pm Wednesday, November 4, and 10:00 am to 5:00 pm Thursday, November 5. More information on the ad:tech New York show can be found at the official show website at http://ad-tech.com/ny.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About ad:tech New York
Ad:Tech New York is one of the largest and interactive advertising and technology conference and exhibition. This two-day international tradeshow will demonstrate a perfect blend of keynote speakers, topic-driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. The objective of the expo is to provide brand advertisers, agencies, portals, online publishers and technology providers a unique forum that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.

###

MyWillPros.com Launches Nationwide Online Display Ad Campaign with Impact Engine

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching MyWillPros.com on the ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“As more and more consumers trust Internet-based services with critical tasks such as wills and estate planning, it is great to see a service like MyWillPros.com enter the marketplace,” said Neil Greer, the CEO of Impact Engine. “Offering more than just online will preparation, MyWillpros.com offers clients peace of mind. Unlike lesser offerings, Mywillpros.com makes sure each will created with their service is reviewed by the qualified attorneys in the client’s local market. We are pleased MyWillPros.com has chosen our ImpactEngine.com platform to launch and optimize their nationwide online display efforts.”

Impact Engine is providing MyWillPros.com with campaign and ad optimization services; enabling the client to efficiently scale the reach of its online advertising program. By preparing and optimizing multiple ad versions for the client Impact Engine delivers scale to MyWillPros.com marketing efforts; enabling Mywillpros.com to free up more budget for media spending.

Mywillpros.com launched their campaign on September 15, 2009, on initial five online sites chosen by the company. Impact Engine’s real-time optimization algorithms test the ad creative concepts and optimize in real-time, delivering actionable when it counts.

“We are very excited to launch our online display advertising campaign on the Impact Engine platform,” said Eric Blazak, President of MyWillPros.com. “There is no easier, more cost-efficient way to launch a high quality banner ad campaign. From design, to content, to placement, Impact Engine is hard to beat at any price.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About MyWillPros.com
MyWillPros.com was co-founded in 2008 by two attorneys in upstate New York with over 30 years of combined experience in estate planning and administration. MyWillPros.com provides clients the convenience of an online will, combined with the protection of a local attorney, from the comfort of the client’s home. The administration at MyWillPros.com hand-picks only the most competent and reputable attorneys in the field of wills and estates from across the country. These attorneys work one-on-one with each new clients either face-to-face or over the phone, ensuring that all of the client’s wishes are documented properly and in a timely and exact manner.

###

Impact Engine Announces Exclusive Distribution Partnership with ITZ Publishing

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display-ad campaign performance optimization, announces a new partnership with ITZ Publishing Inc., national experts in online media strategy and sales. The partnership names ITZ as Impact Engine’s exclusive distribution partner to online newspaper and magazine verticals.

“We are pleased to announce the ITZ Publishing distribution partnership,” says Neil Greer, CEO of Impact Engine. “ITZ provides an exceptional network of relationships with online publishers and media groups that’s founded on their talent for delivering measurable results.”

Impact Engine and Portland-based ITZ Publishing will work together to deliver Impact Engine’s new advertiser self-service solution to newspaper and magazine publishers. The tool has already attracted premier Yahoo Consortium members such as Media News Group and Lee Enterprises as well as other newspapers.

“This relationship leverages both organizations’ strengths,” says ITZ Publishing CEO Greg Swanson. “Impact Engine’s advertiser self-service offering and ITZ’ expertise in driving online ad sales should prove compelling to the publishing industry. We are pleased to join efforts with Neil Greer and his team.”

Impact Engine’s advertiser self-service solution helps publishers scale their revenues even while facing reduced resources. The new Impact Engine was developed in collaboration with industry leaders and is approved for use by the Yahoo Newspaper Consortium.

Impact Engine is certified as a third-party rich-media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new solution requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real time.

For more information about Impact Engine and its partnership with ITZ Publishing, please contact Ellie Krausova at 858.412.8531 or ellie@impactengine.com. You can also visit Impact Engine’s website at www.impactengine.com and ITZ at www.itzpublishing.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About ITZ Publishing
ITZ Publishing has established a national reputation for delivering best-of-breed tools and strategic thinking to media clients’ online enterprises, helping them retool their sites to grow their audiences and multiply their advertising revenues. The ITZ team’s online expertise is sought after by magazine, newsweekly, and newspaper publishers; radio and TV broadcasters; and industry associations across the country. www.ITZpublishing.com

###

Impact Engine’s Online Display Ad Solution A Popular Choice For Advertising Agencies

SAN DIEGO, CA - Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching Ad Ease, a San Diego-based full-service advertising agency, on ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“Impact Engine has greatly improved our ability to create and track our display ads,” said Erin Norton, Digital Media Manager at Ad Ease. “The easy-to-use system allows us to quickly create ads, track ad performance during the campaign, and make updates go live without having to go through the process of resubmitting our creative.”

Norton said Ad Ease needed an efficient tool for creating dynamic online display ads that would enable the agency to make quick, real-time content updates, and perform A/B testing. The agency experienced inconsistency in metrics reporting, and needed consistent, real-time metrics for its clients. Impact Engine’s online display ad creation and optimization platform offered Ad Ease a solution that met all the criteria.

“Ad Ease’s focus on delivering value through adoption of leading edge ROI measurement techniques shows why many clients trust the agency with their traditional and interactive media dollars,” commented Neil Greer, CEO of Impact Engine, Inc. “Real-time metrics and A/B testing are powerful features; especially in the hands of a quality firm like Ad Ease.”

Impact Engine enabled Ad Ease to optimize its clients’ campaign performance by conducting A/B testing, and consequently increased overall click-through rate while keeping billing costs down. Ad Ease was also able to effectively measure the agency’s ad spend to determine which ads were delivering the highest number of click-through’s and the longest time with ad.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About Ad Ease
Ad Ease is a San Diego-based full-service advertising agency. Established in 2000, Ad Ease focuses on delivering high-end services, meticulous media selection, powerful public relations campaigns, and result-driven creative for clients like City Chevrolet/Volkswagen, Pro Performance Sports, Daphne’s Greek Cafe, and Pacific Honda.

###

MediaNews Group Northern California Selects Impact Engine as its Display Ad Platform Provider for Yahoo! APT

SAN DIEGO, CA - Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 14 MediaNews Group sites on the Publisher Edition of its online display ad optimization platform. Impact Engine won the larger relationship after MediaNews Group corporate noted Monterey County Herald, one of the its largest sites, had recorded increase in spec ad production by 260%. The gains were without new hiring and required minimal training to derive the benefits of the Impact Engine platform.

“Transitioning to the Yahoo! APT serving system, we needed a certified partner that met the system’s specifications and guidelines,” said Steve Bennett, Advertising Manager at Monterey County Herald. “Impact Engine’s Yahoo!-certified ad creative ensured that deploying ads into the new APT platform was seamless.”

Impact Engine has been certified as a third-party rich media vendor by the Yahoo! Newspaper Consortium in March 2008, ensuring its place in an exclusive group to be able to serve ads through the Yahoo! APT platform.

“The MediaNews Group win is a prime example of how Impact Engine is delivering much needed efficiencies to the online display advertising marketplace,” said Neil Greer, the CEO of Impact Engine. “We are pleased MediaNews Group has expanded its relationship with us. As a pioneer of the Yahoo Newspaper Consortium, MediaNews Group has proven time and again they are a forward thinking company.”

Prior to launching Impact Engine, Monterey County Herald was challenged with limited programming resources and limited budget for hiring and training new staff. Additionally, their advertisers wanted more control over the success of their display ad campaigns. Impact Engine enabled Monterey County Herald to shift 100% of its display ad hosting burden to Impact Engine’s robust infrastructure and in less than 20 minutes, the newspaper was able to train its non-technical sales team on how to create and edit spec ads for their advertisers. Further, Impact Engine’s self service tools for online advertisers and publishers enabled the Herald to enable their advertisers to make changes to their own ad campaigns; thus, increasing campaign success and enhancing advertiser satisfaction.

Bennett said the simplicity of creating and editing example Display ads for advertisers within Impact Engine eliminated almost all customer sales objections, as the sales team was able to react to customers’ feedback and make real-time ad edits during client meetings. “Impact Engine’s online library offers a variety of industry templates which get our clients’ creative juices flowing,” Bennett added.

Impact Engine’s new MediaNews Group clients include newspapers throughout the San Francisco Bay area, such as Chico ER, Paradise Post, and Eureka Times-Standard, just to mention a few.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About MediaNews Group
MediaNews Group is one of the largest newspaper companies in the United States situated throughout California, the Rocky Mountain region and the Northeast. MediaNews Group is privately owned and operate 54 daily newspapers in 11 states with combined daily and Sunday circulation of approximately 2.4 million and 2.7 million, respectively.

###