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Impact Engine To Launch Automated Display Ad Optimization Service At Ad:tech New York

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of its highly-anticipated Auto Optimization service within the ImpactEngine.com online display advertising platform. The service will launch and be available for demonstration at Booth 1912 on the first day of the Ad:tech New York trade show.

Impact Engine’s new Auto Optimization service enables clients to select any number of ads, enter them into an auto optimization queue, and have the ImpactEngine.com online display advertising platform determine the best performers. This breakthrough feature allows advertisers, agencies, ad networks, and publishers to have an Independent Ad Optimization Lab for their display campaigns. For the first time, clients can automatically gain crucial ROI visibility prior to spending valuable display ad impressions. Clients can test an unlimited number of ads against one another on as many sites or networks as they would like.

Once selected for Auto Optimization, the ads run through an automated optimization process. As a result of the optimization, the weakest performing ads are removed and the best performing ads stay in rotation. Once the optimization is complete, only the strongest ad remains. The optimization algorithms can be configured by the client to optimize for clicks, engagement, or client directed variables.

“Impact Engine continues to push the envelope for our clients to enhance the return on their display ad spend,” said Bryan Depew, Impact Engine’s VP of Product Development. “Clients can utilize the ad optimization feature for campaigns running across any ad network or website. Giving our clients independent, real-time visibility on their ROI, as well as proven methods to enhance it, is a cornerstone of the Impact Engine value proposition.”

The Auto Optimization service can be used with any online display ad format created in Adobe Flash, including floating, expandable, site peel, and standard animation ads. Impact Engine has over 700 ad templates available for use, and clients can also upload their own creative. The proprietary algorithm that powers Impact Engine’s Auto Optimization module was developed by an expert team of computer scientists and rich media ad agency veterans.

The most recent Auto Optimization release comes on the heels of Impact Engine’s recent release of Foreign Language Support. Using these two features in tandem means campaigns in 11 languages can be automatically optimized. In addition to English, supported languages include Spanish, Italian, Portuguese, French, German, Dutch, Danish, Swedish, Norwegian, and Icelandic.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine Launches Foreign Language Character Support

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced that its online display advertising platform now supports 11 foreign language character sets. The feature release comes in time for the popular Ad:tech New York trade show taking place November 4-6, 2009, at Javits Convention Center, where Impact Engine will be exhibiting at Booth 1912.

Impact Engine clients can now use Impact Engine’s online display ad templates to create and publish ads in Spanish, Italian, Portuguese, French, German, Dutch, English, Danish, Swedish, Norwegian, and Icelandic. In order to find a template in a specific language, Impact Engine clients can browse their Ad Gallery by typing in their specific language as a keyword search.

“The growing demand from the European market made it easy for us to prioritize this feature for release prior to the Ad:tech trade show,” said Bryan Depew, Impact Engine’s VP of Product Development. “Client feedback has already showed the foreign language support is going to be a very useful addition to our service offering.”

Known as one of leading companies in online display ad performance optimization; Impact Engine has recently released a number of new product upgrades, such as a customized downloadable reporting module and an analytics module with 3D capability. Impact Engine’s growing reputation for delivering cost-savings and enhanced ROI to display advertisers was also recently captured in New Media Hub feature named “Impact Engine: Advertising Software Gets Better and Better,” in which New Media Hub raves about Impact Engine’s online display advertising platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine Releases Holiday-Themed Ad Template Catalog

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its first seasonly-themed ad template catalog. Impact Engine is releasing these new Yahoo! APT compliant ad templates early in September, just in time for its advertiser, agency, and publisher clients to create their holiday ad campaigns.

Focused on the end-of-the-year holiday buying season, Impact Engine’s holiday-themed ad template catalog is designed for clients who are planning online holiday promotions and looking for a way to optimize their campaign performance. Each ad template theme comes in a variety of IAB-compliant sizes, such as Medium Rectangle and Leaderboard.

“Advertisers are starting to plan their end-of-the-year specials and promotions right now,” said Bryan Depew, Impact Engine’s VP of Product Development. “We wanted to make sure our advertiser, agency, and publisher clients were armed with templates that will make these holiday sales simple.”

As the holiday buying season approaches and the economy recovers, clients continue to look ways to cut costs and increase revenue performance from campaigns during the most lucrative period of the retail season. The new holiday ad template catalog from Impact Engine gives clients an easy way to both reduce costs and increase campaign performance.

Impact Engine also recently released a new feature that enables clients to upload, publish, and edit “exotic” format ads in real-time. Typically, “exotic” ads will float on top of, or will push down, the page content; expanding and contracting based on the users’ interaction. Because of their unique and eye-catching functionality, “exotic” ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine Releases New Analytics Module with 3D Capability

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its new Analytics Module which enables clients to instantly render graphical representations of both ad and campaign performance. This real-time visual feedback empowers decision makers to quickly determine which ads are performing best, providing vital information on where to increase or decrease ad spending and impressions.

“We are very excited about the new enhancements, especially the ability to graph the ads’ performance,” said Corin Mannick, Interactive Sales Consultant for the Marin Independent Journal. “A number of our advertisers require weekly metrics reports for their ad performance, and the new Analytics Module in combination with the new reporting feature will make our reports far more informative.”

The Analytics Module compares impressions, click-through’s, click through rate, average and total time with ad. Clients can select and compare performance across multiple ads, ad variations, and campaigns, as well as across a multitude of dates and date ranges. The Analytics Module also offers 3D graphing, enabling clients to present campaign performance analysis in a visually compelling format that quickly makes sense.

“The introduction of visual analytics into the Impact Engine platform represents another giant leap in optimization capability for our clients,” Bryan Depew, VP Product Development, said. “Just hours after the release, clients have been calling in informing us they are making the Analytics Module a cornerstone of their client retention strategy.”

The new Analytics Module follows the launch of the Impact Engine Reports Module that enables clients to generate customized campaign performance reports for both digital and print distribution. The Reporting Feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine Releases “Exotic” Format Ads

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, has released a new feature that enables clients to upload, publish, and edit “exotic” format ads in real-time. The release of the new “exotic” format ads follows the recent launch of Impact Engine’s customized downloadable reporting feature.

“Exotic” ads are defined as ads that operate outside of the normal confines of the page borders. Typically, “exotic” ads will float on top of, or will push down, the page content; expanding and contracting based on the users’ interaction. Because of their unique and eye-catching functionality, “exotic” ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.

“While a core strength of the Impact Engine system has always been the ability to accommodate any flash-based display ad creative, exotic format ads required an additional configuration layer to easily deploy them within each website,” said Bryan Depew, Impact Engine’s VP of Product Development. “Our simple configuration tool enables our clients to position the ad on the page in real time and adjust the ‘exotic’ ad playback settings after the ad has been deployed live - with just the click of a button.”

The new Impact Engine features were developed in collaboration with industry leaders and Impact Engine has successfully tested and deployed its new “exotic” ad formats across multiple ad servers, including Yahoo!’s APT ad serving platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine Launches Customized Downloadable Reporting Feature

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of a new reporting feature that enables clients to generate customized campaign performance reports within the ImpactEngine.com platform.

In addition to the real time, cumulative metrics currently available for Impact Engine’s online display ads, the new reporting feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

“This new feature has been eagerly anticipated by our advertiser, agency and publisher clients,” said Bryan Depew, VP Product Development at Impact Engine. “Easy to understand, actionable information is critical for our clients. Impact Engine is quickly becoming their ‘one-stop-platform’ for online display advertising success.”

The new Impact Engine feature was developed in collaboration with industry leaders and is approved for use in conjunction with the Yahoo! Newspaper Consortium. The offering has already attracted premier Yahoo! Newspaper Consortium members such as Media News Group and Lee Enterprises as well as many other newspapers. Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications.

Impact Engine offers online display advertising creation and optimization solution to advertisers, ad agencies, publishers, and ad networks. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Over the weekend, we released a new feature that enables customers to instantly access their critical Live Campaign functions such as editing ads, inserting new ads and creating ad variants.  Upon clicking the Campaigns Tab, customers can now select to customize the Campaigns Area:

Without Metrics (for instant access to ad editing, creating ad variants, inserting new ads, etc.)

or

Impact Engine released new “keyword search” functionality into its growing gallery of rich media online display ad templates.   Customers can now search by variables such as “number of sections” & “number of images” - along with content specific keywords.

In response to customer requests, today we released a new feature enabling you to search for individual rich media display ads based on their ID #.  Please visit the ADS tab to see this new feature at the top of the page, adjacent to the new Keyword Search field.