Have you ever tried to drive your car fast on a bumpy dirt road while in a hurry? Only one of two things happen- a) you slow down and arrive late or b) you blow a tire and never arrive.
That pretty much sums up the Online Display Advertising business today; a pretty bumpy road.
For advertisers and agencies, almost every media placement and management process is manual, hard to scale and very difficult to measure.
For publishers and ad networks, retailing, ad production and client retention are still separate processes.
For talented designers, there is more demand for their time than there are hours in a day.
We at Impact Engine have developed a unique, innovative way for each market participant to truly profit from Online Display Advertising. The foundational purpose of Impact Engine is to remove barriers to efficient spending and ROI so everyone is seeing better than expected benefits. We believe when this occurs, the next wave of industry hyper growth can occur.
Impact Engine has deep experience solving difficult problems in the display advertising space. We are active members and committee participants at the Interactive Advertising Bureau (IAB) and the Newspaper Association of American (NAA). We pretty much can’t get enough of the online advertising industry and all its global facits.
Released in 2006, our Flash Ad Engine product (http://www.flashadengine.com) has established us as a trusted partner with the sales, creative and ad ops teams in hundreds of online publishers such as Orange County Register and San Jose Mercury News. In fact, today we serve over 250 million impressions per year on behalf of our publisher clients and power thousands of advertiser campaigns.
Through our Presentation Engine (http://www.presentationengine.com) product, we’ve helped thousands of customers create and deploy professional rich media presentations in minutes. Clients include international brands such as Nike, Redken, Westin, Wells Fargo and Remax. We are also proud to serve many regional and local brands.
Collectively, Flash Ad Engine and Presentation Engine continue to give us valuable visibility into the needs of the marketplace. We understand how clients currently leverage the power of online display advertising to grow respective businesses and where gaps need to be filled.
This December, we are putting the finishing touches on the Impact Engine product in preparation for our commercial product launch in early January 2009.
We are excited to introduce the system to you and invite you to
register for a Beta account.
- Neil
