Impact Engine Releases New Wallpaper Background Ad Unit

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces it has released its new Wallpaper Background Rich Media Ad Unit. This ad unit upgrade adds yet another exciting advertising product for Impact Engine’s media clients to sell to their local advertiser bases.

“The Wallpaper Background ad unit is another innovative offering we are bringing to our growing base of publishers,” said Bryan Depew, VP of Product Development and Co-Founder of Impact Engine, Inc. “Advertisers continue to demand (and pay for) ad units that give them new and exciting ways to extend their brands online. The Wallpaper Background ad unit is a highly innovative way to satisfy advertiser demand for higher brand visibility.”

The new Wallpaper Background ad unit enables users to upload a full size image that will replace the entire background HTML layer of their website.  The ad also enables users to upload smaller images that can be set to tile vertically or horizontally.  This high impact background unit can also be paired with other standard or premier ad units to create a full advertiser page takeover experience.

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring a turnkey approach to increasing rich media revenue and profits from local advertising. Impact Engine’s capabilities include display ad creation for any rich media ad unit - including pre-roll video and expanding ads. Software capabilities include ad optimization, campaign reporting, and ad server integration capabilities - all in one, easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X, and Doublelick/Google Ad Manager.

About Impact Engine
Impact Engine is the leading online display ad automation company for the local media industry. The company is focused on delivering efficiencies, scalability and increased ROI. Impact Engine enables TV, newspaper and radio companies of all sizes to capture increased revenue and profit opportunities within their online display advertising businesses.

KFMB Stations Sign Agreement with Impact Engine – Empowering San Diego TV and Radio Media

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces Midwest Broadcasting (“Midwest”) and its CBS 8 station have selected Impact Engine as its partner to deliver Rich Media capabilities. The agreement delivers rich media to its CBS television and radio stations KFMB Channel 8 TV, Jack FM and KFMB 760 am.

“During our search for partners in digital advertising, Impact Engine was recommended to us by several respected sources. Their platform capabilities and easy to use interface made that decision much easier”. said Mitch Gruber, Director of KFMB Interactive.

“Coming from the agency business, I understand how difficult it is to efficiently turn around rich media projects” said Neil Greer, the CEO and Co-Founder of Impact Engine. “In local, an automated approach is required to profitably deliver on advertiser expectations. Impact Engine delivers such an approach. For these reasons and others, the ImpactEngine.com platform continues to be the preferred rich media platform in digital teams in local Newspapers, TV and Radio. Impact Engine delivers the ability to showcase and produce ads as well as retain clients – all in one platform.”

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring Midwest a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About CBS 8
CBS 8 is San Diego’s first television station; having originally went on the air in 1949. The station has always been a CBS affiliate and is the only San Diego station to never have changed its affiliation.

About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

MediaNews Group Signs Corporate Agreement with Impact Engine – Extends Usage Corporate Wide

SAN DIEGO, CA - Impact Engine, the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces MediaNews Group has chosen to extend its relationship with Impact Engine to a corporate agreement. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative teams and management.

“Impact Engine has been diligent in its partnership with us and continues to deliver significant value to our organization. Their continued focus on product excellence and customer service enables us to focus on our advertisers’ needs without operational friction” said Sara Glines, Vice President of Field Operations at MediaNews Group Corporate.

The nationwide group of MediaNews Group sites using the ImpactEngine.com platform include: Siliconvalley.com, San Jose Mercury News, LA.com, El Paso Times, LowellSun and many others.

“I am pleased MediaNews Group has chosen to expand its relationship with ImpactEngine. I also applaud the Impact Engine team for gaining the trust of this market leader in the local media industry,” said Neil Greer, CEO and Co-Founder of ImpactEngine. “Impact Engine will continue to pursue new ways of pleasing its clients and helping them capture new business opportunities.”

With its patent pending integrated approach to rich media display advertising, ImpactEngine is able to bring MediaNews Group and over 1,000 other media sites a complete turnkey approach to profiting from rich media in local advertising. Impact Engine’s capabilities include rich media display ad creation, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.

About MediaNews Group

MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 61 daily newspapers and approximately 100 non-daily publications in 13 states. In addition, MediaNews Group provides programming and operational services for a CBS affiliate in Anchorage, Alaskaand four radio stations in Texas licensed to Affiliated Media, Inc. FCC Trust. MediaNews Group Interactive, MediaNews Group’s new media division maintains more than 75 Websites for its daily newspapers.

Impact Engine To Sponsor Editor & Publisher 2010 EPpy Awards

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces it is sponsoring the 2010 EPpy Awards.  The winners will be announced at the EPpy Awards Luncheon June 17th at the Hard Rock Hotel in Las Vegas during E&P’s Interactive Media Conference June 15-17, 2010. Headline speakers include executives from Google, Yahoo, Media News Group, Journal Register and several other leading media firms. Conference details can be found at Editor & Publisher’s IMC Conference website at: http://www.interactivemediaconference.com.

The EPpy^TM Awards, presented by Editor & Publisher, honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

“The EPpy Award nominees represent innovators in our industry that are taking hold of the opportunities that exist in front of us and creating new ones as well. Not content to wait for others to make the first move, these leaders are changing the newspaper product to give the audience a social, conversational medium while giving advertisers the results they want.” said Neil Greer, CEO and Co-Founder of Impact Engine, Inc. “These companies, and the individuals who power their success, serve as beacons for where the next phase of industry growth lies.”

In addition to presenting awards to the media industry, the EPpy^TM Awards also recognize excellence in college journalism with the award for Best College Newspaper Web Site.

For more information about the EPpy Awards and the latest industry news, please visit http://www.editorandpublisher.com.

About Editor and Publisher

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

The magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Video Ads, Twitter Contextual Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

Editor and Publisher and the EPpy Awards are Duncan McIntosh, Inc. productions. All trademarks and trade names are referenced herein are the copyrighted property of their respective owners.

NewMediaHub.com Raves About Impact Engine’s Online Advertising Platform

SAN DIEGO, CA — New Media Hub recently ran a feature on Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, in an article named “Impact Engine: Advertising Software Gets Better and Better.” The article, focused on software advertising, was featured on the New Media Hub’s Home Page.

In the article, published on September 23, 2009, New Media Hub raves about Impact Engine’s “robust ad platform” that allows publishers and other clients utilize ad editing tools; run diverse ad units including video, widgets, coupons, and data collection; all while being able to see real-time ROI reporting.

Claiming that “self-serve advertising software is increasingly important as media shift from print to Web-based business models,” and that “cutting time and cost from servicing existing accounts is a key goal, and self-serve allows companies to expand into the vast pool of smaller-sized businesses,” New Media Hub goes on to feature Impact Engine and its online display advertising solution as one of the leading ad platforms in the transition to Web-based business models.

In the article, New Media Hub features excerpts from Impact Engine’s enthusiastic customers’ success stories, including St. Tammany News and Marin Independent Journal. It goes on to give a bulleted description of Impact Engine’s “new, easy-to-use, often innovative features,” such as the Seasonally-themed Ad Template Catalog, Exotic Format Ads, Analytics Module with 3D Capability, and Reports Module.

“We are very pleased to be featured by NewMediaHub.com for our ImpactEngine.com product and customer results,” said Neil Greer, CEO of Impact Engine, Inc. “Impact Engine will continue to innovate on behalf of our clients as this is as much their product as it is ours. As Suzanne Rodriguez aptly points out in her article, ‘Self-service advertising software is increasingly important as media shift from print to Web-based business models.’ We could not agree more based on what we are seeing in the marketplace.”

As New Media Hub concludes in its “Impact Engine: Advertising Software Gets Better and Better” article, Impact Engine is “a platform worth looking into.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine now supports Yahoo Right Media ad placements! Click on ‘Ad Servers’ in the ad publishing area to see the integration.

Impact Engine is proud to announce support for the Open X platform. Support for Open X is now available alongside OAS, DART and other ad serving platforms. Depending on the ad placement, you can use the same ad creative with different ad serving platforms and amongst ad networks.

When you select your ad server on a new ad placement, simply select the Open X option for your ad campaign.

- Neil

Impact Engine is now approved to serve all types of rich media display ads (text/image,video,expandable,floating) through the Google Content Network. The Google approval includes You Tube and Ad Sense as well as other Google properties.

Now Apply Impact Engine’s real time ad update capabilty, analytics and cross network capabilities across Google, Yahoo and any specific publisher site!

Follow The Engine on Twitter @displayads

Less than 2 months following our product launch, several leading national and regional advertisers, publishers and ad networks have signed as clients or distribution partners with ImpactEngine.com.

Our clients’ Display Ad Campaigns are running across several leading ad networks including Google Ad Sense, Yahoo APT and Commission Junction.

Stay tuned as we post specific customer success stories in the coming weeks.

- Neil