Impact Engine To Sponsor Editor & Publisher 2010 EPpy Awards

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces it is sponsoring the 2010 EPpy Awards.  The winners will be announced at the EPpy Awards Luncheon June 17th at the Hard Rock Hotel in Las Vegas during E&P’s Interactive Media Conference June 15-17, 2010. Headline speakers include executives from Google, Yahoo, Media News Group, Journal Register and several other leading media firms. Conference details can be found at Editor & Publisher’s IMC Conference website at: http://www.interactivemediaconference.com.

The EPpy^TM Awards, presented by Editor & Publisher, honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

“The EPpy Award nominees represent innovators in our industry that are taking hold of the opportunities that exist in front of us and creating new ones as well. Not content to wait for others to make the first move, these leaders are changing the newspaper product to give the audience a social, conversational medium while giving advertisers the results they want.” said Neil Greer, CEO and Co-Founder of Impact Engine, Inc. “These companies, and the individuals who power their success, serve as beacons for where the next phase of industry growth lies.”

In addition to presenting awards to the media industry, the EPpy^TM Awards also recognize excellence in college journalism with the award for Best College Newspaper Web Site.

For more information about the EPpy Awards and the latest industry news, please visit http://www.editorandpublisher.com.

About Editor and Publisher

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

The magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Video Ads, Twitter Contextual Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

Editor and Publisher and the EPpy Awards are Duncan McIntosh, Inc. productions. All trademarks and trade names are referenced herein are the copyrighted property of their respective owners.

NewMediaHub.com Raves About Impact Engine’s Online Advertising Platform

SAN DIEGO, CA — New Media Hub recently ran a feature on Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, in an article named “Impact Engine: Advertising Software Gets Better and Better.” The article, focused on software advertising, was featured on the New Media Hub’s Home Page.

In the article, published on September 23, 2009, New Media Hub raves about Impact Engine’s “robust ad platform” that allows publishers and other clients utilize ad editing tools; run diverse ad units including video, widgets, coupons, and data collection; all while being able to see real-time ROI reporting.

Claiming that “self-serve advertising software is increasingly important as media shift from print to Web-based business models,” and that “cutting time and cost from servicing existing accounts is a key goal, and self-serve allows companies to expand into the vast pool of smaller-sized businesses,” New Media Hub goes on to feature Impact Engine and its online display advertising solution as one of the leading ad platforms in the transition to Web-based business models.

In the article, New Media Hub features excerpts from Impact Engine’s enthusiastic customers’ success stories, including St. Tammany News and Marin Independent Journal. It goes on to give a bulleted description of Impact Engine’s “new, easy-to-use, often innovative features,” such as the Seasonally-themed Ad Template Catalog, Exotic Format Ads, Analytics Module with 3D Capability, and Reports Module.

“We are very pleased to be featured by NewMediaHub.com for our ImpactEngine.com product and customer results,” said Neil Greer, CEO of Impact Engine, Inc. “Impact Engine will continue to innovate on behalf of our clients as this is as much their product as it is ours. As Suzanne Rodriguez aptly points out in her article, ‘Self-service advertising software is increasingly important as media shift from print to Web-based business models.’ We could not agree more based on what we are seeing in the marketplace.”

As New Media Hub concludes in its “Impact Engine: Advertising Software Gets Better and Better” article, Impact Engine is “a platform worth looking into.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine now supports Yahoo Right Media ad placements! Click on ‘Ad Servers’ in the ad publishing area to see the integration.

Impact Engine is proud to announce support for the Open X platform. Support for Open X is now available alongside OAS, DART and other ad serving platforms. Depending on the ad placement, you can use the same ad creative with different ad serving platforms and amongst ad networks.

When you select your ad server on a new ad placement, simply select the Open X option for your ad campaign.

- Neil

Impact Engine is now approved to serve all types of rich media display ads (text/image,video,expandable,floating) through the Google Content Network. The Google approval includes You Tube and Ad Sense as well as other Google properties.

Now Apply Impact Engine’s real time ad update capabilty, analytics and cross network capabilities across Google, Yahoo and any specific publisher site!

Follow The Engine on Twitter @displayads

Less than 2 months following our product launch, several leading national and regional advertisers, publishers and ad networks have signed as clients or distribution partners with ImpactEngine.com.

Our clients’ Display Ad Campaigns are running across several leading ad networks including Google Ad Sense, Yahoo APT and Commission Junction.

Stay tuned as we post specific customer success stories in the coming weeks.

- Neil

Impact Engine will be exhibiting at the upcoming MediaXChange show March 9-11 at Mandalay Bay in Las Vegas. We are also sponsoring the Advertiser Self Service and Display Receptions at the show.

http://mediaxchange.naa.org/

Impact Engine is the first and only rich media efficiency service to be approved by Yahoo! to service the needs of the Yahoo Newspaper Consortium on the new APT! platform.

If you are attending the show, we look forward to visiting with you. Drop by booth 1323 and find out how we save cut publishers’ rich media and ad operations costs by up to 50%!

- Neil 

Title: Impact Engine Commercial Product Release
Location: ImpactEngine.com
Link out: Click here
Description: We will be releasing the Impact Engine platform for sale in commercial form on January 15, 2009.

Date: 2009-01-12

The following question came across my desk this afternoon:

“I have a video widget that collects data from the different sites where I advertise. Can I use my ad in Impact Engine?” “Can I customize the metrics?”

The answer to that question is “Yes..and..Yes”. Once your ad is inside your Impact Engine private gallery, you can make multiple versions and target them to many different publishers or ad networks with a click of a button. Extending and refining metrics is a built in capability of the platform.

Over the next week we will posting several examples of the different ad formats clients are using in the Impact Engine display advertising system. Some clients are already extending the use of the display ad platform in ways we hadn’t even thought of when we build it.

- Neil