Morris Communications Signs Multi Year Corporate Agreement with Impact Engine

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces Morris Communications has signed a Multi-Year Corporate Agreement with Impact Engine. As a result of the agreement, the ImpactEngine.com platform has become the backbone for online display advertising across the Morris Communications digital network.
As one of the oldest U.S. media conglomerates with history dating back to the 1800s, Morris owns media properties in Newspaper, TV, and Radio. Morris Communications and has long led the field in their marketplaces.

Morris Communication’s online properties across the digital network are making extensive use of the ImpactEngine.com platform. Highlighted Morris properties include Jacksonville.com, Augusta.com, OnlineAthens.com, LubbockOnline.com, and SavannahNow.com.

“It is a true pleasure to be working with an enterprise such as Morris Communications. Their review of the ImpactEngine.com system was comprehensive and put us head to head against many new and incumbent vendors. As has been the case in many instances, the ImpactEngine.com platform emerged as the clear leader in our category. We are working diligently to continue to exceed Morris’s expectations,” said Neil Greer, CEO and Co-Founder of Impact Engine.
With its proprietary approach to rich media display advertising and process automation, Impact Engine is able to bring Morris Communications, and many other media sites across the U.S. and Canada, a complete turnkey approach for high profit online display advertising. Impact Engine platform capabilities include rich media display ad creation, ad optimization, campaign reporting, and ad server integration - all in one easy to understand workflow.

About Morris Communications

A private, family-owned company, Morris Communications traces its beginnings to a corporate structure dating from the 1800s. The modern-day company was born in 1945 with the creation of Southeastern Newspapers, Inc., which later grew to become Morris Communications Corp. in 1970.

The major thrust of the multimedia corporation continues to be newspaper publishing, but its diversity has led to other endeavors that include outdoor advertising, magazines and specialized publications, book publishing and distribution, radio broadcasting, visitor publications, commercial printing, and online services.

Impact Engine Releases Bottom Up Expander Ad Unit

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces the release of its “Bottom Up Expander” rich media ad unit. This upgrade provides yet another exciting advertising product for Impact Engine’s media clients to sell to their local advertiser bases.

“We are pleased to deliver the Bottom Up Expander to our clients. Impact Engine’s extensive data from local campaigns across the United States and Canada shows that Expanding units are in high demand from advertisers,” said Bryan Depew, VP of Product Development and Co-Founder of Impact Engine, Inc. “Given our leadership in the space, our clients turn to us for the latest in ad functionality, and we strive to exceed their expectations.”

Features of the Bottom Up Expander include the ability to configure both the expanded and collapsed pixel dimensions, have the ad appear on screen at all times, and to customize ad content on the fly. The Bottom Up Expander is available immediately to Impact Engine clients.

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring a turnkey approach to increasing rich media revenue and profits from local advertising. Impact Engine’s capabilities include display ad creation for any rich media ad unit including pre-roll video and expanding ads. Software capabilities include ad optimization, campaign reporting, and ad server integration capabilities - all in one, easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About Impact Engine
Impact Engine is the leading online display ad automation company for the local media industry. The company is focused on delivering efficiencies, scalability and increased ROI. Impact Engine enables TV, newspaper and radio companies of all sizes to capture increased revenue and profit opportunities within their online display advertising businesses.

PAGE Cooperative Board Approves Impact Engine As a Preferred Supplier

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces PAGE Cooperative (“PAGE”) has approved Impact Engine as a Preferred Supplier to its membership of 1,670 Newspapers across the United States. As a Preferred Supplier, IE will deliver critical rich media revenue generation capabilities to the PAGE membership.

The PAGE Board of Directors voted to approve Impact Engine as a Preferred Supplier when they met immediately after the Inland/SNA/SNPA Multimedia Key Executives Conference in February. The recommendations were made to the Board by the Supplier Evaluation Committee who reviewed Impact Engine as a candidate at their annual meeting in January 2011 in San Diego, California.

“One of the main ways that we learn of new partner candidates is through our membership. In conversation, Impact Engine’s name kept coming up as a company worth evaluating for inclusion as a Preferred Supplier” said Steve Schroeder General Manager and Director of Technical Services for PAGE. “After review, it was clear to the committee that their platform capabilities far exceeded other offerings. The fact that they can, deliver so many ad formats and campaign reporting tools within the same product is very unique and valuable to our membership. We are excited to have them aboard.”

“We are very pleased to be welcomed to the PAGE family as a Preferred Supplier” said Neil Greer, the CEO and Co-Founder of Impact Engine. “As the most tenured organization of its kind, PAGE has built a reputation that our clients trust implicitly. We are focused on delivering on our commitment to PAGE to deliver revenue generation and cost cutting capabilities to PAGE members at a price point that makes fiscal sense.

With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring the PAGE members a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About PAGE Cooperative

In operation since 1984, PAGE Cooperative has an extensive nationwide membership with members in all 50 states, including more than 570 daily newspapers and over 1,100 non-daily publishing facilities. This represents almost three-quarters of the privately owned daily newspapers in the United States.

The idea to form PAGE was hatched in 1983 at a meeting of newspaper owners and friends – Pete Eyerly, Bloomsburg (PA) Press Enterprise; Joe Smyth, Independent Newspapers – including Dover, DE and several non-dailies in FL and AZ; and Chuck Berky, a recent owner/Publisher of The Reporter (Lansdale, PA) and Gannett Executive.
Today, PAGE members include almost three quarters of the independent daily newspapers in the United States. Annual purchases through PAGE now exceed $250,000,000.

About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.