Challenge:

• When the St. Louis Suburban Journals initially launched in 2006, the online sales and production teams had to sell, produce, and publish 450 ad placements within 30 days.
• The St. Louis Suburban Journals were challenged with limited production resources having only two in-house Flash designers.

Solution:

• St. Louis Suburban Journals utilized Impact Engine as a production tool to quickly create personalized spec ads for every prospective advertiser.
• Even with limited resources, the St. Louis Suburban Journals were able to easily make real-time content updates for their advertisers, including local restaurants and smaller retailers running specials for a limited time.

Results:

• The St. Louis Suburban Journals ran a sales blitz and were able to sell out 100% of the 450 ad placements available on their 25 sites, 80% of which sold using Impact Engine spec ads.
• Impact Engine reduced production time for spec ads dramatically: from an average of three hours down to 15 minutes.
• After selling out all of their ad placement positions, Impact Engine enabled the St. Louis Suburban Journals to have all of the newspaper’s ads published within two weeks.

Impact Engine has given our artists the ability to produce high-quality, eye-catching Flash ads without the need to go through extensive Flash training, all while maintaining an efficient work flow. That’s a win-win for the Suburban Journals and our advertisers.” Skip Thorpe Online Manager, St. Louis Suburban Journals