Challenge:

• GoErie.com needed a tangible way to educate their clients on online display advertising, but had limited resources to create spec ads.
• The sales team at GoErie.com sought to adopt an online display ad solution that would enable its advertisers to increase both the visibility and customer response from their online ads.

Solution:

• GoErie.com’s sales representatives were able to create personalized spec ads and show clients Impact Engine’s extensive gallery, enabling clients to visualize their opportunities with online advertising.
• GoErie.com was able to educate its clients on the different advertising possibilities and how different formats can help them achieve those advertising goals.
• Impact Engine’s online display ads, particularly the premier ad formats such as corner peels, expandable, and floating ads, enabled GoErie.com’s advertisers to truly stand out on the newspaper’s website.
• The simplicity of Impact Engine’s ad builder allowed the GoErie.com sales team members to implement content updates for their clients without having to go through the production department.

Results:

• After launching Impact Engine’s solution for online display ads, GoErie.com tripled the number of auto dealer clients that placed display ads online.
• Impact Engine high performance ad units increased ad click-through rates by up to 1000%.
• GoErie.com’s sales team was able to log in and make real-time content updates in less than 5 minutes for clients like auto dealers updating inventory and restaurants changing out weekly specials.

“Impact Engine has been a positive for GoErie.com both from a revenue and production standpoint.” Jeff Biletnikoff Online Sales Consultant, GoErie.com