|For Immediate Release:
March 8, 2012
|Impact Engine, Inc.
Glacier Media (TSX: GVC) Signs Corporate Agreement with Impact Engine
SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces Glacier Media Group has signed a Corporate Agreement with Impact Engine. As a result of the agreement, the ImpactEngine.com platform is being rolled out across Canada to Glacier Media’s digital network.
“We are very pleased with Impact Engine as a partner to our digital businesses. The ImpactEngine.com platform is an impressive combination of ad operation automation capabilities and rich media advertising products. Their hands on approach to service shows they are invested in our success” said Paul Hecht, Vice President of Interactive at Glacier Media Group Corporate.
As a leader and pioneer in highly targeted community and trade publications in Canada, Glacier Media Group is well positioned to leverage the ImpactEngine.com platform to expand revenue and market share in online.
“From the minute we began discussions with Glacier, it was clear they were well into the expansion phase of their comprehensive digital strategy. They have clearly identified their objectives in their marketplace and their value proposition to readers and advertisers. We are pleased to play in role in furthering their success.” said Neil Greer, CEO and Co-Founder of Impact Engine.
With its patented, integrated approach to rich media display advertising, Impact Engine is able to bring Glacier Media Group and over 1,000 other media sites a complete turnkey approach for increasing profits from online display advertising. Impact Engine’s capabilities include rich media display ad creation, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.
About Glacier Media Group
Glacier Media Inc. (TSX: GVC) is an information communication company focused on the provision of primary and essential information and related services through print, electronic and online media. Glacier is focused on expanding through it core business segments - 1) the business and professional information market and 2) the newspaper and trade publication market.
About Impact Engine
Impact Engine is the leading online display ad automation company for local media, serving over 1,000 media sites across the United States and Canada. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.