|For Immediate Release:
February 15, 2012
|Impact Engine, Inc.
Morris Communications Signs Multi Year Corporate Agreement with Impact Engine
SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces Morris Communications has signed a Multi-Year Corporate Agreement with Impact Engine. As a result of the agreement, the ImpactEngine.com platform has become the backbone for online display advertising across the Morris Communications digital network.
As one of the oldest U.S. media conglomerates with history dating back to the 1800s, Morris owns media properties in Newspaper, TV, and Radio. Morris Communications and has long led the field in their marketplaces.
Morris Communication’s online properties across the digital network are making extensive use of the ImpactEngine.com platform. Highlighted Morris properties include Jacksonville.com, Augusta.com, OnlineAthens.com, LubbockOnline.com, and SavannahNow.com.
“It is a true pleasure to be working with an enterprise such as Morris Communications. Their review of the ImpactEngine.com system was comprehensive and put us head to head against many new and incumbent vendors. As has been the case in many instances, the ImpactEngine.com platform emerged as the clear leader in our category. We are working diligently to continue to exceed Morris’s expectations,” said Neil Greer, CEO and Co-Founder of Impact Engine.
With its proprietary approach to rich media display advertising and process automation, Impact Engine is able to bring Morris Communications, and many other media sites across the U.S. and Canada, a complete turnkey approach for high profit online display advertising. Impact Engine platform capabilities include rich media display ad creation, ad optimization, campaign reporting, and ad server integration - all in one easy to understand workflow.
About Morris Communications
A private, family-owned company, Morris Communications traces its beginnings to a corporate structure dating from the 1800s. The modern-day company was born in 1945 with the creation of Southeastern Newspapers, Inc., which later grew to become Morris Communications Corp. in 1970.
The major thrust of the multimedia corporation continues to be newspaper publishing, but its diversity has led to other endeavors that include outdoor advertising, magazines and specialized publications, book publishing and distribution, radio broadcasting, visitor publications, commercial printing, and online services.