|For Immediate Release:
October 12, 2011
|Impact Engine, Inc.
Impact Engine Releases Bottom Up Expander Ad Unit
SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces the release of its “Bottom Up Expander” rich media ad unit. This upgrade provides yet another exciting advertising product for Impact Engine’s media clients to sell to their local advertiser bases.
“We are pleased to deliver the Bottom Up Expander to our clients. Impact Engine’s extensive data from local campaigns across the United States and Canada shows that Expanding units are in high demand from advertisers,” said Bryan Depew, VP of Product Development and Co-Founder of Impact Engine, Inc. “Given our leadership in the space, our clients turn to us for the latest in ad functionality, and we strive to exceed their expectations.”
Features of the Bottom Up Expander include the ability to configure both the expanded and collapsed pixel dimensions, have the ad appear on screen at all times, and to customize ad content on the fly. The Bottom Up Expander is available immediately to Impact Engine clients.
With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring a turnkey approach to increasing rich media revenue and profits from local advertising. Impact Engine’s capabilities include display ad creation for any rich media ad unit including pre-roll video and expanding ads. Software capabilities include ad optimization, campaign reporting, and ad server integration capabilities - all in one, easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.
About Impact Engine
Impact Engine is the leading online display ad automation company for the local media industry. The company is focused on delivering efficiencies, scalability and increased ROI. Impact Engine enables TV, newspaper and radio companies of all sizes to capture increased revenue and profit opportunities within their online display advertising businesses.