|For Immediate Release:
August 19, 2011
|Impact Engine, Inc.
KFMB Stations Sign Agreement with Impact Engine – Empowering San Diego TV and Radio Media
SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces Midwest Broadcasting (“Midwest”) and its CBS 8 station have selected Impact Engine as its partner to deliver Rich Media capabilities. The agreement delivers rich media to its CBS television and radio stations KFMB Channel 8 TV, Jack FM and KFMB 760 am.
“During our search for partners in digital advertising, Impact Engine was recommended to us by several respected sources. Their platform capabilities and easy to use interface made that decision much easier”. said Mitch Gruber, Director of KFMB Interactive.
“Coming from the agency business, I understand how difficult it is to efficiently turn around rich media projects” said Neil Greer, the CEO and Co-Founder of Impact Engine. “In local, an automated approach is required to profitably deliver on advertiser expectations. Impact Engine delivers such an approach. For these reasons and others, the ImpactEngine.com platform continues to be the preferred rich media platform in digital teams in local Newspapers, TV and Radio. Impact Engine delivers the ability to showcase and produce ads as well as retain clients – all in one platform.”
With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring Midwest a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.
About CBS 8
CBS 8 is San Diego’s first television station; having originally went on the air in 1949. The station has always been a CBS affiliate and is the only San Diego station to never have changed its affiliation.
About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.