|For Immediate Release:
March 5, 2010
|Contact:||Impact Engine, Inc.
Wick Communications Selects Impact Engine as its Enterprise Wide Display Ad Platform Provider
SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 27 Wick Communications sites on the Publisher Edition of ImpactEngine.com. Wick moved forward with ImpactEngine.com after extensive review of the platform’s capabilities and immediate costs savings.
“With the economy on rebound, we are pleased to see an increase in rich media revenue opportunities,” said Peter Bakke, Director of New Media at Wick Communications. “Impact Engine’s platform gives the ability to immediately capture those opportunities without extensive ad creation lead times and also improves advertiser retention.”
With its rapid ad builder, real time ad metrics and 3d analytics, Impact Engine is a critical client retention resource for Wick. Additionally, the exotic format ad capability gives Wick more valuable ad units to sell such as Pencil Push Down and Video ads.
“Wick’s market and operational decisions continue to demonstrate how innovative their thinking is in terms of leveraging technology to further their leadership in community news and Hyper Local.” said Neil Greer, the CEO and Co-Founder of Impact Engine. “Peter Bakke has a clear vision for where he wants to take New Media for Wick and we are pleased to be part of the execution of that vision.”
Representative Wick Communications sites included in the Impact Engine relationship are Montrose Press, The Daily Iberian, Tucson Weekly and Arizona Range News, just to mention a few.
About Wick Communications
Founded in 1926, Wick Communications is a family owned community news company with 28 newspapers and 18 specialty publications in 13 states. As a leading publisher of community based news for almost 100 years, Wick Communications continues to set industry benchmarks and win numerous awards for excellence in journalism.
About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.