Visit Impact Engine at ad:tech New York Booth 1912

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced it will be exhibiting at ad:tech New York, one of the largest interactive advertising and technology conferences and exhibitions, scheduled to be held November 4 – 6, 2009, in New York.

With 10 shows in seven countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

Known as one of leading companies in online display ad performance optimization; Impact Engine has recently released three new product upgrades: a customized downloadable reporting module; an analytics module with 3D capability which enables clients to instantly render graphical representations of both ad and campaign performance; and a feature that enables clients to upload, publish, and edit “exotic” format ads in real-time.

The new Impact Engine features were developed in collaboration with industry leaders and are in use on such leading ad networks as Yahoo! and Google as well as several leading advertisers and publishers. The ImpactEngine.com online advertising platform is used by over 200 leading publishers.

“Despite the economic downturn, Impact Engine has doubled revenues and continues to attract new clients and partnerships,” said Neil Greer, the CEO of Impact Engine, Inc. “The growth makes sense given Impact Engine’s growing reputation for delivering cost-savings and enhanced ROI to display advertisers.”

The ad:tech New York show will take place November 4 – 6, 2009, at the Jacob K. Javits Convention Center in New York City. Exhibit hours are from 10:00 am to 6:00 pm Wednesday, November 4, and 10:00 am to 5:00 pm Thursday, November 5. More information on the ad:tech New York show can be found at the official show website at http://ad-tech.com/ny.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About ad:tech New York
Ad:Tech New York is one of the largest and interactive advertising and technology conference and exhibition. This two-day international tradeshow will demonstrate a perfect blend of keynote speakers, topic-driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. The objective of the expo is to provide brand advertisers, agencies, portals, online publishers and technology providers a unique forum that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.

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NewMediaHub.com Raves About Impact Engine’s Online Advertising Platform

SAN DIEGO, CA — New Media Hub recently ran a feature on Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, in an article named “Impact Engine: Advertising Software Gets Better and Better.” The article, focused on software advertising, was featured on the New Media Hub’s Home Page.

In the article, published on September 23, 2009, New Media Hub raves about Impact Engine’s “robust ad platform” that allows publishers and other clients utilize ad editing tools; run diverse ad units including video, widgets, coupons, and data collection; all while being able to see real-time ROI reporting.

Claiming that “self-serve advertising software is increasingly important as media shift from print to Web-based business models,” and that “cutting time and cost from servicing existing accounts is a key goal, and self-serve allows companies to expand into the vast pool of smaller-sized businesses,” New Media Hub goes on to feature Impact Engine and its online display advertising solution as one of the leading ad platforms in the transition to Web-based business models.

In the article, New Media Hub features excerpts from Impact Engine’s enthusiastic customers’ success stories, including St. Tammany News and Marin Independent Journal. It goes on to give a bulleted description of Impact Engine’s “new, easy-to-use, often innovative features,” such as the Seasonally-themed Ad Template Catalog, Exotic Format Ads, Analytics Module with 3D Capability, and Reports Module.

“We are very pleased to be featured by NewMediaHub.com for our ImpactEngine.com product and customer results,” said Neil Greer, CEO of Impact Engine, Inc. “Impact Engine will continue to innovate on behalf of our clients as this is as much their product as it is ours. As Suzanne Rodriguez aptly points out in her article, ‘Self-service advertising software is increasingly important as media shift from print to Web-based business models.’ We could not agree more based on what we are seeing in the marketplace.”

As New Media Hub concludes in its “Impact Engine: Advertising Software Gets Better and Better” article, Impact Engine is “a platform worth looking into.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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MyWillPros.com Launches Nationwide Online Display Ad Campaign with Impact Engine

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching MyWillPros.com on the ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

“As more and more consumers trust Internet-based services with critical tasks such as wills and estate planning, it is great to see a service like MyWillPros.com enter the marketplace,” said Neil Greer, the CEO of Impact Engine. “Offering more than just online will preparation, MyWillpros.com offers clients peace of mind. Unlike lesser offerings, Mywillpros.com makes sure each will created with their service is reviewed by the qualified attorneys in the client’s local market. We are pleased MyWillPros.com has chosen our ImpactEngine.com platform to launch and optimize their nationwide online display efforts.”

Impact Engine is providing MyWillPros.com with campaign and ad optimization services; enabling the client to efficiently scale the reach of its online advertising program. By preparing and optimizing multiple ad versions for the client Impact Engine delivers scale to MyWillPros.com marketing efforts; enabling Mywillpros.com to free up more budget for media spending.

Mywillpros.com launched their campaign on September 15, 2009, on initial five online sites chosen by the company. Impact Engine’s real-time optimization algorithms test the ad creative concepts and optimize in real-time, delivering actionable when it counts.

“We are very excited to launch our online display advertising campaign on the Impact Engine platform,” said Eric Blazak, President of MyWillPros.com. “There is no easier, more cost-efficient way to launch a high quality banner ad campaign. From design, to content, to placement, Impact Engine is hard to beat at any price.”

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About MyWillPros.com
MyWillPros.com was co-founded in 2008 by two attorneys in upstate New York with over 30 years of combined experience in estate planning and administration. MyWillPros.com provides clients the convenience of an online will, combined with the protection of a local attorney, from the comfort of the client’s home. The administration at MyWillPros.com hand-picks only the most competent and reputable attorneys in the field of wills and estates from across the country. These attorneys work one-on-one with each new clients either face-to-face or over the phone, ensuring that all of the client’s wishes are documented properly and in a timely and exact manner.

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Impact Engine Releases Holiday-Themed Ad Template Catalog

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its first seasonly-themed ad template catalog. Impact Engine is releasing these new Yahoo! APT compliant ad templates early in September, just in time for its advertiser, agency, and publisher clients to create their holiday ad campaigns.

Focused on the end-of-the-year holiday buying season, Impact Engine’s holiday-themed ad template catalog is designed for clients who are planning online holiday promotions and looking for a way to optimize their campaign performance. Each ad template theme comes in a variety of IAB-compliant sizes, such as Medium Rectangle and Leaderboard.

“Advertisers are starting to plan their end-of-the-year specials and promotions right now,” said Bryan Depew, Impact Engine’s VP of Product Development. “We wanted to make sure our advertiser, agency, and publisher clients were armed with templates that will make these holiday sales simple.”

As the holiday buying season approaches and the economy recovers, clients continue to look ways to cut costs and increase revenue performance from campaigns during the most lucrative period of the retail season. The new holiday ad template catalog from Impact Engine gives clients an easy way to both reduce costs and increase campaign performance.

Impact Engine also recently released a new feature that enables clients to upload, publish, and edit “exotic” format ads in real-time. Typically, “exotic” ads will float on top of, or will push down, the page content; expanding and contracting based on the users’ interaction. Because of their unique and eye-catching functionality, “exotic” ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Impact Engine Releases New Analytics Module with 3D Capability

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its new Analytics Module which enables clients to instantly render graphical representations of both ad and campaign performance. This real-time visual feedback empowers decision makers to quickly determine which ads are performing best, providing vital information on where to increase or decrease ad spending and impressions.

“We are very excited about the new enhancements, especially the ability to graph the ads’ performance,” said Corin Mannick, Interactive Sales Consultant for the Marin Independent Journal. “A number of our advertisers require weekly metrics reports for their ad performance, and the new Analytics Module in combination with the new reporting feature will make our reports far more informative.”

The Analytics Module compares impressions, click-through’s, click through rate, average and total time with ad. Clients can select and compare performance across multiple ads, ad variations, and campaigns, as well as across a multitude of dates and date ranges. The Analytics Module also offers 3D graphing, enabling clients to present campaign performance analysis in a visually compelling format that quickly makes sense.

“The introduction of visual analytics into the Impact Engine platform represents another giant leap in optimization capability for our clients,” Bryan Depew, VP Product Development, said. “Just hours after the release, clients have been calling in informing us they are making the Analytics Module a cornerstone of their client retention strategy.”

The new Analytics Module follows the launch of the Impact Engine Reports Module that enables clients to generate customized campaign performance reports for both digital and print distribution. The Reporting Feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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