Challenge:

• After a revamp of the newspaper’s website, St. Tammany News decided to include online display ads on the site, but did not have in-house resources for online display ad creation.
• St. Tammany News was searching for a solution that offered an easy and efficient way to create online display ads and to increase new online advertising revenue.

Solution:

• Impact Engine enabled St. Tammany News to create dynamic online display ads without any technical knowledge of Flash.
• Impact Engine empowered the St. Tammany News design team to make changes and modifications to live online display ads in real-time, which was of great interest to the newspaper’s print advertising clients.
• Thanks to the simplicity of Impact Engine’s solution for online display ads, St. Tammany News now requires only one team member to design, sell, and publish online display ads.

Results:

• Since leveraging the Impact Engine platform, St. Tammany News increased its online advertising revenue by 100%.
• By using an Impact Engine ad template, Tiki Tubing company, a St. Tammany News advertiser, registered three times the national average for click-thru’s.
• The Impact Engine’s extensive ad library contributed to increased client satisfaction and closing rates, as St. Tammany News’ clients were able to choose from hundreds of dynamic ad templates.

“Impact Engine has helped double our online ad revenue by providing hundreds of ad templates to choose from and by making the ad customization process easy as 1-2-3. Impact Engine is perfect for cutting personnel and training costs with its user-friendly ad interface and friendly customer support.” Chad Ruiz Internet Advertising Representative, St. Tammany News

Challenge:

• Flathead Beacon did not have any technical resources for creating online display ads, as online advertising was regarded as an addition to print advertising.
• Flathead Beacon wanted a solution that offered easy and efficient way to create and edit online ads in order to offer implement advertiser self-service for its long-time clients.
• The newspaper was manually entering statistics such as impressions and click-thru’s into a spreadsheet each month, consuming scarce resources and time and adding delays to the crucial campaign reporting process.

Solution:

• By adopting Impact Engine’s online display advertising solution and being able to create, publish and edit online display ads, Flathead Beacon concentrated on making the Web as strong as the print.
• The Flathead Beacon sales team leveraged Impact Engine’s extensive library of ad creative to generate personalized spec ads for each client prior to sales calls and by purposely entering minor mistakes, the sales team wanted to showcase its clients the ease of editing ads within the Impact Engine system.
• The Impact Engine advertiser self-service option enabled clients such as real estate agents to update their own content in real time - without ever having to republish their ads.
• In addition to providing the newspaper with real-time metrics within the system, Impact Engine also enabled Flathead Beacon to download customized metrics reports for each of its advertisers.

Results:

• Impact Engine empowered Flathead Beacon to start producing spec ads without the need for additional hiring or training.
• Showing personalized spec ads during one-on-one meetings with advertisers improved client relationships and offering advertiser self-service increased client satisfaction.
• Being able to access real-time metrics and generate downloadable customized reports for its clients dramatically decreased the time and resources needed for each client’s ad optimization and metrics reporting.

“Creating ads using Impact Engine has helped our sales process for web display ads tremendously. We create spec ads for our clients easily and have shown them how easy it is to make changes to their own ads with a few keystrokes. We love the ease and our clients love the flash ads available at a reasonable cost.” Kristen Hamilton Business Manager, Flathead Beacon

Impact Engine Releases “Exotic” Format Ads

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, has released a new feature that enables clients to upload, publish, and edit “exotic” format ads in real-time. The release of the new “exotic” format ads follows the recent launch of Impact Engine’s customized downloadable reporting feature.

“Exotic” ads are defined as ads that operate outside of the normal confines of the page borders. Typically, “exotic” ads will float on top of, or will push down, the page content; expanding and contracting based on the users’ interaction. Because of their unique and eye-catching functionality, “exotic” ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.

“While a core strength of the Impact Engine system has always been the ability to accommodate any flash-based display ad creative, exotic format ads required an additional configuration layer to easily deploy them within each website,” said Bryan Depew, Impact Engine’s VP of Product Development. “Our simple configuration tool enables our clients to position the ad on the page in real time and adjust the ‘exotic’ ad playback settings after the ad has been deployed live - with just the click of a button.”

The new Impact Engine features were developed in collaboration with industry leaders and Impact Engine has successfully tested and deployed its new “exotic” ad formats across multiple ad servers, including Yahoo!’s APT ad serving platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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