|For Immediate Release:
July 27, 2009
Impact Engine Launches Customized Downloadable Reporting Feature
SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of a new reporting feature that enables clients to generate customized campaign performance reports within the ImpactEngine.com platform.
In addition to the real time, cumulative metrics currently available for Impact Engine’s online display ads, the new reporting feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.
“This new feature has been eagerly anticipated by our advertiser, agency and publisher clients,” said Bryan Depew, VP Product Development at Impact Engine. “Easy to understand, actionable information is critical for our clients. Impact Engine is quickly becoming their ‘one-stop-platform’ for online display advertising success.”
The new Impact Engine feature was developed in collaboration with industry leaders and is approved for use in conjunction with the Yahoo! Newspaper Consortium. The offering has already attracted premier Yahoo! Newspaper Consortium members such as Media News Group and Lee Enterprises as well as many other newspapers. Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications.
Impact Engine offers online display advertising creation and optimization solution to advertisers, ad agencies, publishers, and ad networks. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.
About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.