Impact Engine Launches Customized Downloadable Reporting Feature

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of a new reporting feature that enables clients to generate customized campaign performance reports within the ImpactEngine.com platform.

In addition to the real time, cumulative metrics currently available for Impact Engine’s online display ads, the new reporting feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign.

“This new feature has been eagerly anticipated by our advertiser, agency and publisher clients,” said Bryan Depew, VP Product Development at Impact Engine. “Easy to understand, actionable information is critical for our clients. Impact Engine is quickly becoming their ‘one-stop-platform’ for online display advertising success.”

The new Impact Engine feature was developed in collaboration with industry leaders and is approved for use in conjunction with the Yahoo! Newspaper Consortium. The offering has already attracted premier Yahoo! Newspaper Consortium members such as Media News Group and Lee Enterprises as well as many other newspapers. Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications.

Impact Engine offers online display advertising creation and optimization solution to advertisers, ad agencies, publishers, and ad networks. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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Challenge:

• Marin Independent Journal did not have in-house resources for creating online display ads.
• They needed a simple solution that even the newspaper’s non-technical design resources could employ.
• The newspaper did not have access to real-time campaign metrics for their advertiser, and had to manually generate reports for its advertisers once every month.

Solution:

• Impact Engine enabled Marin Independent Journal to create dynamic online display ads without any technical knowledge of Flash.
• By creating self-service advertiser accounts, Marin Independent Journal’s clients were able to log in and make content and creative updates to live ads in real-time.
• Marin Independent Journal advertisers, such as banks and hardware retailers, were able to directly manage, make real time ad updates, and see real time metrics for all of their ads from one, simple interface.

Results:

• Marin Independent Journal now leverages Impact Engine to create 90% of all new online display ads for their clients.
• Thanks to the simplicity of Impact Engine’s solution for online display ads, Marin Independent Journal now requires only two team members to design ads, publish them, and report metrics for all of its display ad clients.
• Marin Independent Journal now has many of its retail and financial advertisers clients making ad content updates themselves, increasing advertiser satisfaction and ROI.

“Impact Engine has been such a vital tool to the Marin Independent Journal in terms of how we sell and manage online display ads. With this one program, we can build dynamic personalized spec ads for potential advertisers, edit live ads ‘on-the-fly,’ and get real-time reporting of the ad’s performance.” Corin Mannik Interactive Sales Consultant, Marin Independent Journal

Challenge:

• AdEase, a San Diego-based advertising agency, needed an efficient tool for creating dynamic online display ads and communicating ROI.
• In order to improve client campaign performance, AdEase wanted a solution that would enable them to make quick, real-time content updates, as well as to conduct A/B testing.
• AdEase experienced inconsistency in metrics reporting and needed consistent, real-time metrics for its clients.

Solution:

• Impact Engine made it possible for AdEase to create ad variants for its clients through a simple, one-click process; and consequently perform A/B testing for its clients.
• AdEase could log into its Impact Engine account and make content and creative updates in real-time.
• Impact Engine enabled AdEase to track “Time with Ad,” an excellent metric for advertisers’ branding purposes.

Results:

• A/B testing improved AdEase clients’ campaign performance, increased overall click-through rate, and kept AdEase’s costs down.
• For real estate clients, such as Balboa Ridge, AdEase implemented online display ads in conjunction with SEO, dramatically increasing the client’s ROI.
• Impact Engine’s online display ad solution helped AdEase effectively measure its ad spend and cross-check Publisher ad reports.

“Impact Engine has greatly improved our ability to create and track our display ads. The easy to use system allows us to quickly create ads, track ad performance during the campaign and make updates go live without having to go the process of resubmitting our creative!” Erin Norton Digital Media, AdEase