Challenge:

• GoErie.com needed a tangible way to educate their clients on online display advertising, but had limited resources to create spec ads.
• The sales team at GoErie.com sought to adopt an online display ad solution that would enable its advertisers to increase both the visibility and customer response from their online ads.

Solution:

• GoErie.com’s sales representatives were able to create personalized spec ads and show clients Impact Engine’s extensive gallery, enabling clients to visualize their opportunities with online advertising.
• GoErie.com was able to educate its clients on the different advertising possibilities and how different formats can help them achieve those advertising goals.
• Impact Engine’s online display ads, particularly the premier ad formats such as corner peels, expandable, and floating ads, enabled GoErie.com’s advertisers to truly stand out on the newspaper’s website.
• The simplicity of Impact Engine’s ad builder allowed the GoErie.com sales team members to implement content updates for their clients without having to go through the production department.

Results:

• After launching Impact Engine’s solution for online display ads, GoErie.com tripled the number of auto dealer clients that placed display ads online.
• Impact Engine high performance ad units increased ad click-through rates by up to 1000%.
• GoErie.com’s sales team was able to log in and make real-time content updates in less than 5 minutes for clients like auto dealers updating inventory and restaurants changing out weekly specials.

“Impact Engine has been a positive for GoErie.com both from a revenue and production standpoint.” Jeff Biletnikoff Online Sales Consultant, GoErie.com

Challenge:

• The Daily Herald, a Washington Post Company newspaper, was challenged with limited technical resources for creating online display ads.
• With only one in-house designer with Flash expertise, the newspaper was looking for a solution to create dynamic ads in a cost-effective manner.
• The Herald wanted a solution that offered an easy and efficient way to create online ads, make content updates to live ads in a timely manner for the newspaper’s long-term advertisers, and increase new online ad revenue.

Solution:

• The Herald sales team leveraged Impact Engine’s extensive library of ad creative to generate multiple personalized spec ads for each client prior to sales calls.
• Sales representatives, accustomed to selling print ads, were able to think of new potential clients by logging into the Impact Engine gallery featuring hundreds of ads tailored for different industries.
• The Impact Engine advertiser self-service option enabled clients such as Dwayne Lane Automotive Center and Designer Furniture Warehouse to update their own content in real time - without ever having to republish new code into The Herald’s ad server.

Results:

• Impact Engine increased The Herald’s production of spec ads by 400% without the need for additional hiring or training.
• The production of special event sales ads and video ads for advertisers like the Everett Silvertips and Storybook Theater increased by 400%.
• By utilizing Impact Engine, The Herald’s online profits skyrocketed, showing gains of 37% in 3^rd quarter of 2008 and 50% in 4^th quarter of 2008.

In June of 2008, we began an effort to revitalize our Web Site’s display ad program. An element of this project was to provide a new selection of creative ads designed to meet the needs of our retail advertisers. Impact Engine provided many of the templates for those ads and this overall push on display ads had great results!” Kelly Hulin Director of Marketing and Interactive Media, The Daily Herald

Challenge:

• Monterey County Herald had a limited amount of server hosting space, and a limited budget for hiring & training new staff to create online display ads.
• With only a five-member creative team, the newspaper was seeking an easy and efficient tool to enable the newspaper’s sales team to create online spec ads and make quick edits to live ads.
• Transitioning to the Yahoo! APT serving system, Monterey County Herald needed a certified partner that met the new system’s specifications and guidelines.
• The newspaper needed a solution for advertiser self-service for specific clients.

Solution:

• The Monterey County Herald was able to shift 100% of their display ad hosting burden onto Impact Engine’s robust infrastructure.
• In less than 20 minutes, the Monterey County Herald was able to train its non-technical sales team on how to create and edit spec ads for their advertisers.
• Impact Engine’s Yahoo! certified ad creative ensured that deploying ads into the new APT platform would be seamless.
• Impact Engine enabled Monterey County Herald to support advertiser self-service content updates for specific advertisers, like JR Rouse Real Estate.

Results:

• Impact Engine increased The Monterey County Herald’s production of spec ads by 260% with no new hiring and minimal training.
• The Monterey County Herald’s turnaround time for display ad production and updates decreased from days to mere hours with Impact Engine.
• The simplicity of creating and editing spec ads within Impact Engine eliminated almost all customer sales objections, as the sales team was able to react and make real-time ad edits during client meetings.

Impact Engine offers rich, dynamic ads that are incredibly easy to use. The online library offers a variety of industry templates which get our client’s creative juices flowing. Our clients can visualize what their ads will look online, enabling the sales reps to close the deal.” Steve Bennett Advertising Manager, Monterey County Herald

Challenge:

• When the St. Louis Suburban Journals initially launched in 2006, the online sales and production teams had to sell, produce, and publish 450 ad placements within 30 days.
• The St. Louis Suburban Journals were challenged with limited production resources having only two in-house Flash designers.

Solution:

• St. Louis Suburban Journals utilized Impact Engine as a production tool to quickly create personalized spec ads for every prospective advertiser.
• Even with limited resources, the St. Louis Suburban Journals were able to easily make real-time content updates for their advertisers, including local restaurants and smaller retailers running specials for a limited time.

Results:

• The St. Louis Suburban Journals ran a sales blitz and were able to sell out 100% of the 450 ad placements available on their 25 sites, 80% of which sold using Impact Engine spec ads.
• Impact Engine reduced production time for spec ads dramatically: from an average of three hours down to 15 minutes.
• After selling out all of their ad placement positions, Impact Engine enabled the St. Louis Suburban Journals to have all of the newspaper’s ads published within two weeks.

Impact Engine has given our artists the ability to produce high-quality, eye-catching Flash ads without the need to go through extensive Flash training, all while maintaining an efficient work flow. That’s a win-win for the Suburban Journals and our advertisers.” Skip Thorpe Online Manager, St. Louis Suburban Journals

Challenge:

• US Search required a series of complex, data driven widget ads created in a short amount of time for a display ad campaign running on a prominent social networking site.
• As impression volume would be heavy right from the start (over 1 million daily), US Search needed to maximize the campaign ROI as quickly as possible.

Solution:

• US Search’s internal agency team provided their ad designs to Impact Engine. Impact Engine then turned these designs into “Widget Ads” by inserting Data calls to information from both US Search as well as the social networking site.
• Impact Engine inserted multiple “editable” components into each ad design.
• Testing multiple ad creative concepts and optimizing them after the ads were deployed cut the standard deployment time by half.

Results:

• Four initial editable widget ad concepts were created and deployed in under two weeks.
• Initial CTR averaged 1.5 times higher than other ads rotating on the same page and position.
• Within the first seven days of the campaign, US Search used the Impact Engine platform to create and test 15 variations of its initial ad concepts, achieving an additional 100% CTR increase.

“Impact Engine’s platform brought efficiencies to our display ad campaign and operations. The campaign metrics and ad optimization tools alone make Impact Engine a strong value-add for display advertising campaigns.” Amber Higgins Vice President, Marketing & Business Development US Search.com

Challenge:

• Sioux City Journal’s primary challenge was to efficiently sell online display ads to advertisers with smaller online advertising budgets than traditionally seen in print advertisement.
• Sioux City Journal had limited internal Flash design resources, and had trouble keeping up with demand for new ad creative.
• Getting ads from initial production to live publication on their website was a daunting nine-step process that took up to two weeks to complete.

Solution:

• Impact Engine revitalized Sioux City Journal’s display ad sales by enabling their sales team to generate dynamic spec ads prior to sales calls - without any technical knowledge of Flash.
• By creating personalized spec ads for each advertiser and editing them in real-time during the sales call, closing rates dramatically increased.
• Impact Engine’s online advertising operations support solution simplified the initial nine-step creation, publishing, and updating process into an easy, four-step system, completely bypassing the ad services department and leveraging non-technical resources.

Results:

• By using Impact Engine, Sioux City Journal’s advertising representatives were able to decrease the publishing process time by 44%.
• As a result of showcasing Impact Engine’s high-end rich media ad creative and real-time ad editing capabilities, Sioux City Journal anticipates an increase in the online spend of Lexus of Omaha, one of their largest advertisers, of 300%.

“Impact Engine has been key to the success of our online product, allowing us to provide state-of-the-art advertising solutions to our customers.” Rachel Porter Online Sales Manager, Sioux City Journal

Impact Engine now supports Yahoo Right Media ad placements! Click on ‘Ad Servers’ in the ad publishing area to see the integration.