Impact Engine is proud to announce support for the Open X platform. Support for Open X is now available alongside OAS, DART and other ad serving platforms. Depending on the ad placement, you can use the same ad creative with different ad serving platforms and amongst ad networks.

When you select your ad server on a new ad placement, simply select the Open X option for your ad campaign.

- Neil

Over the weekend, we released a new feature that enables customers to instantly access their critical Live Campaign functions such as editing ads, inserting new ads and creating ad variants.  Upon clicking the Campaigns Tab, customers can now select to customize the Campaigns Area:

Without Metrics (for instant access to ad editing, creating ad variants, inserting new ads, etc.)

or

Impact Engine is now approved to serve all types of rich media display ads (text/image,video,expandable,floating) through the Google Content Network. The Google approval includes You Tube and Ad Sense as well as other Google properties.

Now Apply Impact Engine’s real time ad update capabilty, analytics and cross network capabilities across Google, Yahoo and any specific publisher site!

Follow The Engine on Twitter @displayads

Impact Engine released new “keyword search” functionality into its growing gallery of rich media online display ad templates.   Customers can now search by variables such as “number of sections” & “number of images” - along with content specific keywords.

In response to customer requests, today we released a new feature enabling you to search for individual rich media display ads based on their ID #.  Please visit the ADS tab to see this new feature at the top of the page, adjacent to the new Keyword Search field.