The following question came across my desk this afternoon:

“I have a video widget that collects data from the different sites where I advertise. Can I use my ad in Impact Engine?” “Can I customize the metrics?”

The answer to that question is “Yes..and..Yes”. Once your ad is inside your Impact Engine private gallery, you can make multiple versions and target them to many different publishers or ad networks with a click of a button. Extending and refining metrics is a built in capability of the platform.

Over the next week we will posting several examples of the different ad formats clients are using in the Impact Engine display advertising system. Some clients are already extending the use of the display ad platform in ways we hadn’t even thought of when we build it.

- Neil

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