While you can always upload and use your own proprietary ad designs and functionality, in the coming weeks and months you will see us continue to add to our gallery of pre-built ad template designs & concepts.

We added 30 new templates over the weekend, so log into your account and click the “ADS” tab to check them out.  As always, let us know what you like… and what you would like to see more of!

-Bryan

Pre-holiday greetings from the development department!  We are working right up the the wire to make sure that our customers have the best end to end experience possible upon our January public launch.  Check out our new “Placement Options” tab in upper right hand corner - designed to give a comprehensive overview of both the the network and individual publication options for your ads!  This list is growing daily…

If you would like to have your website or network listed as a placement option, please email or call us at:  866.467.2289.

-Bryan

As we are rounding out the pre-login marketing experience, you will begin to see more and more additions to the site.  Last night we released both a new “Clients” page as well as a new “Ad Formats” page, which showcases some of the more exotic ad types that Impact Engine can accept & produce.

Take a look, and feel free to comment!

-Bryan

Last night, we released new functionality for the Quick Start Pages that enables Advertiser & Agency Edition clients to see a list of their most recent Live Ads, with one click linking directly to the live metrics for each ad.  For Publisher & Ad Network Edition clients we now list all of the most recent Pending Leads - with one click linking to each lead’s full details & contact info.

Many more new features coming over the next week, be sure to check our blog daily for the latest!

-Bryan

The following question came across my desk this afternoon:

“I have a video widget that collects data from the different sites where I advertise. Can I use my ad in Impact Engine?” “Can I customize the metrics?”

The answer to that question is “Yes..and..Yes”. Once your ad is inside your Impact Engine private gallery, you can make multiple versions and target them to many different publishers or ad networks with a click of a button. Extending and refining metrics is a built in capability of the platform.

Over the next week we will posting several examples of the different ad formats clients are using in the Impact Engine display advertising system. Some clients are already extending the use of the display ad platform in ways we hadn’t even thought of when we build it.

- Neil

We’ve just completed upgrades to the advertiser and agency edition real time ad performance metrics.

On the Publisher and Ad Network Edition, we’ve upgraded the Ad Store home page and lead approval queue.

Log into your accounts to see the latest upgrades! Keep the suggestions coming and don’t be shy about using our Request a Feature button!

- Bryan

Thanks to all our customers for the great feedback. Keep it coming!

We’ve added new capabilities to the Quick Start Guides for all 4 Editions… we hope you find these useful.

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New designs are also available in the ad catalog and many more are on the way in many formats. Log into your account to see the new additons.

If you don’t yet have an account, let us know and we’ll set one up for you.

- Bryan

Have you ever tried to drive your car fast on a bumpy dirt road while in a hurry? Only one of two things happen- a) you slow down and arrive late or b) you blow a tire and never arrive.

That pretty much sums up the Online Display Advertising business today; a pretty bumpy road.

For advertisers and agencies, almost every media placement and management process is manual, hard to scale and very difficult to measure.

For publishers and ad networks, retailing, ad production and client retention are still separate processes.

For talented designers, there is more demand for their time than there are hours in a day.

We at Impact Engine have developed a unique, innovative way for each market participant to truly profit from Online Display Advertising. The foundational purpose of Impact Engine is to remove barriers to efficient spending and ROI so everyone is seeing better than expected benefits. We believe when this occurs, the next wave of industry hyper growth can occur.

Impact Engine has deep experience solving difficult problems in the display advertising space. We are active members and committee participants at the Interactive Advertising Bureau (IAB) and the Newspaper Association of American (NAA). We pretty much can’t get enough of the online advertising industry and all its global facits.

Released in 2006, our Flash Ad Engine product (http://www.flashadengine.com) has established us as a trusted partner with the sales, creative and ad ops teams in hundreds of online publishers such as Orange County Register and San Jose Mercury News. In fact, today we serve over 250 million impressions per year on behalf of our publisher clients and power thousands of advertiser campaigns.

Through our Presentation Engine (http://www.presentationengine.com) product, we’ve helped thousands of customers create and deploy professional rich media presentations in minutes. Clients include international brands such as Nike, Redken, Westin, Wells Fargo and Remax. We are also proud to serve many regional and local brands.

Collectively, Flash Ad Engine and Presentation Engine continue to give us valuable visibility into the needs of the marketplace. We understand how clients currently leverage the power of online display advertising to grow respective businesses and where gaps need to be filled.

This December, we are putting the finishing touches on the Impact Engine product in preparation for our commercial product launch in early January 2009.

We are excited to introduce the system to you and invite you to
register for a Beta account.

- Neil