Impact Engine Releases New Wallpaper Background Ad Unit

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces it has released its new Wallpaper Background Rich Media Ad Unit. This ad unit upgrade adds yet another exciting advertising product for Impact Engine’s media clients to sell to their local advertiser bases.

“The Wallpaper Background ad unit is another innovative offering we are bringing to our growing base of publishers,” said Bryan Depew, VP of Product Development and Co-Founder of Impact Engine, Inc. “Advertisers continue to demand (and pay for) ad units that give them new and exciting ways to extend their brands online. The Wallpaper Background ad unit is a highly innovative way to satisfy advertiser demand for higher brand visibility.”

The new Wallpaper Background ad unit enables users to upload a full size image that will replace the entire background HTML layer of their website.  The ad also enables users to upload smaller images that can be set to tile vertically or horizontally.  This high impact background unit can also be paired with other standard or premier ad units to create a full advertiser page takeover experience.

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring a turnkey approach to increasing rich media revenue and profits from local advertising. Impact Engine’s capabilities include display ad creation for any rich media ad unit - including pre-roll video and expanding ads. Software capabilities include ad optimization, campaign reporting, and ad server integration capabilities - all in one, easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X, and Doublelick/Google Ad Manager.

About Impact Engine
Impact Engine is the leading online display ad automation company for the local media industry. The company is focused on delivering efficiencies, scalability and increased ROI. Impact Engine enables TV, newspaper and radio companies of all sizes to capture increased revenue and profit opportunities within their online display advertising businesses.

Impact Engine Releases Bottom Up Expander Ad Unit

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces the release of its “Bottom Up Expander” rich media ad unit. This upgrade provides yet another exciting advertising product for Impact Engine’s media clients to sell to their local advertiser bases.

“We are pleased to deliver the Bottom Up Expander to our clients. Impact Engine’s extensive data from local campaigns across the United States and Canada shows that Expanding units are in high demand from advertisers,” said Bryan Depew, VP of Product Development and Co-Founder of Impact Engine, Inc. “Given our leadership in the space, our clients turn to us for the latest in ad functionality, and we strive to exceed their expectations.”

Features of the Bottom Up Expander include the ability to configure both the expanded and collapsed pixel dimensions, have the ad appear on screen at all times, and to customize ad content on the fly. The Bottom Up Expander is available immediately to Impact Engine clients.

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring a turnkey approach to increasing rich media revenue and profits from local advertising. Impact Engine’s capabilities include display ad creation for any rich media ad unit including pre-roll video and expanding ads. Software capabilities include ad optimization, campaign reporting, and ad server integration capabilities - all in one, easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About Impact Engine
Impact Engine is the leading online display ad automation company for the local media industry. The company is focused on delivering efficiencies, scalability and increased ROI. Impact Engine enables TV, newspaper and radio companies of all sizes to capture increased revenue and profit opportunities within their online display advertising businesses.

KFMB Stations Sign Agreement with Impact Engine – Empowering San Diego TV and Radio Media

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to unlock the value of their premium online display ad inventory, announces Midwest Broadcasting (“Midwest”) and its CBS 8 station have selected Impact Engine as its partner to deliver Rich Media capabilities. The agreement delivers rich media to its CBS television and radio stations KFMB Channel 8 TV, Jack FM and KFMB 760 am.

“During our search for partners in digital advertising, Impact Engine was recommended to us by several respected sources. Their platform capabilities and easy to use interface made that decision much easier”. said Mitch Gruber, Director of KFMB Interactive.

“Coming from the agency business, I understand how difficult it is to efficiently turn around rich media projects” said Neil Greer, the CEO and Co-Founder of Impact Engine. “In local, an automated approach is required to profitably deliver on advertiser expectations. Impact Engine delivers such an approach. For these reasons and others, the ImpactEngine.com platform continues to be the preferred rich media platform in digital teams in local Newspapers, TV and Radio. Impact Engine delivers the ability to showcase and produce ads as well as retain clients – all in one platform.”

With its patent pending, integrated approach to rich media display advertising, Impact Engine is able to bring Midwest a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About CBS 8
CBS 8 is San Diego’s first television station; having originally went on the air in 1949. The station has always been a CBS affiliate and is the only San Diego station to never have changed its affiliation.

About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

PAGE Cooperative Board Approves Impact Engine As a Preferred Supplier

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces PAGE Cooperative (“PAGE”) has approved Impact Engine as a Preferred Supplier to its membership of 1,670 Newspapers across the United States. As a Preferred Supplier, IE will deliver critical rich media revenue generation capabilities to the PAGE membership.

The PAGE Board of Directors voted to approve Impact Engine as a Preferred Supplier when they met immediately after the Inland/SNA/SNPA Multimedia Key Executives Conference in February. The recommendations were made to the Board by the Supplier Evaluation Committee who reviewed Impact Engine as a candidate at their annual meeting in January 2011 in San Diego, California.

“One of the main ways that we learn of new partner candidates is through our membership. In conversation, Impact Engine’s name kept coming up as a company worth evaluating for inclusion as a Preferred Supplier” said Steve Schroeder General Manager and Director of Technical Services for PAGE. “After review, it was clear to the committee that their platform capabilities far exceeded other offerings. The fact that they can, deliver so many ad formats and campaign reporting tools within the same product is very unique and valuable to our membership. We are excited to have them aboard.”

“We are very pleased to be welcomed to the PAGE family as a Preferred Supplier” said Neil Greer, the CEO and Co-Founder of Impact Engine. “As the most tenured organization of its kind, PAGE has built a reputation that our clients trust implicitly. We are focused on delivering on our commitment to PAGE to deliver revenue generation and cost cutting capabilities to PAGE members at a price point that makes fiscal sense.

With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring the PAGE members a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About PAGE Cooperative

In operation since 1984, PAGE Cooperative has an extensive nationwide membership with members in all 50 states, including more than 570 daily newspapers and over 1,100 non-daily publishing facilities. This represents almost three-quarters of the privately owned daily newspapers in the United States.

The idea to form PAGE was hatched in 1983 at a meeting of newspaper owners and friends – Pete Eyerly, Bloomsburg (PA) Press Enterprise; Joe Smyth, Independent Newspapers – including Dover, DE and several non-dailies in FL and AZ; and Chuck Berky, a recent owner/Publisher of The Reporter (Lansdale, PA) and Gannett Executive.
Today, PAGE members include almost three quarters of the independent daily newspapers in the United States. Annual purchases through PAGE now exceed $250,000,000.

About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

MediaNews Group Signs Corporate Agreement with Impact Engine – Extends Usage Corporate Wide

SAN DIEGO, CA - Impact Engine, the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces MediaNews Group has chosen to extend its relationship with Impact Engine to a corporate agreement. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative teams and management.

“Impact Engine has been diligent in its partnership with us and continues to deliver significant value to our organization. Their continued focus on product excellence and customer service enables us to focus on our advertisers’ needs without operational friction” said Sara Glines, Vice President of Field Operations at MediaNews Group Corporate.

The nationwide group of MediaNews Group sites using the ImpactEngine.com platform include: Siliconvalley.com, San Jose Mercury News, LA.com, El Paso Times, LowellSun and many others.

“I am pleased MediaNews Group has chosen to expand its relationship with ImpactEngine. I also applaud the Impact Engine team for gaining the trust of this market leader in the local media industry,” said Neil Greer, CEO and Co-Founder of ImpactEngine. “Impact Engine will continue to pursue new ways of pleasing its clients and helping them capture new business opportunities.”

With its patent pending integrated approach to rich media display advertising, ImpactEngine is able to bring MediaNews Group and over 1,000 other media sites a complete turnkey approach to profiting from rich media in local advertising. Impact Engine’s capabilities include rich media display ad creation, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.

About MediaNews Group

MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 61 daily newspapers and approximately 100 non-daily publications in 13 states. In addition, MediaNews Group provides programming and operational services for a CBS affiliate in Anchorage, Alaskaand four radio stations in Texas licensed to Affiliated Media, Inc. FCC Trust. MediaNews Group Interactive, MediaNews Group’s new media division maintains more than 75 Websites for its daily newspapers.

Impact Engine To Sponsor Editor & Publisher 2010 EPpy Awards

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces it is sponsoring the 2010 EPpy Awards.  The winners will be announced at the EPpy Awards Luncheon June 17th at the Hard Rock Hotel in Las Vegas during E&P’s Interactive Media Conference June 15-17, 2010. Headline speakers include executives from Google, Yahoo, Media News Group, Journal Register and several other leading media firms. Conference details can be found at Editor & Publisher’s IMC Conference website at: http://www.interactivemediaconference.com.

The EPpy^TM Awards, presented by Editor & Publisher, honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

“The EPpy Award nominees represent innovators in our industry that are taking hold of the opportunities that exist in front of us and creating new ones as well. Not content to wait for others to make the first move, these leaders are changing the newspaper product to give the audience a social, conversational medium while giving advertisers the results they want.” said Neil Greer, CEO and Co-Founder of Impact Engine, Inc. “These companies, and the individuals who power their success, serve as beacons for where the next phase of industry growth lies.”

In addition to presenting awards to the media industry, the EPpy^TM Awards also recognize excellence in college journalism with the award for Best College Newspaper Web Site.

For more information about the EPpy Awards and the latest industry news, please visit http://www.editorandpublisher.com.

About Editor and Publisher

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

The magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Video Ads, Twitter Contextual Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

Editor and Publisher and the EPpy Awards are Duncan McIntosh, Inc. productions. All trademarks and trade names are referenced herein are the copyrighted property of their respective owners.

Visit our new Impact Engine University on “YouTube” to see all of our new educational, “tips & tricks, and best practices videos.  We will be adding new videos weekly, so make sure to “subscribe” to our channel to stay updated on the latest and greatest video releases!

San Diego Union Tribune Chooses ImpactEngine.com To Power Online Display Advertising Growth

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered online display ad automation, announces the San Diego Union Tribune has selected Impact Engine to power the display advertising on its premier SignOnSanDiego.com site. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative team and operations management.

“We are very excited to partner with Impact Engine to help us streamline our interactive ad creation and drive revenue.” said Mike Hodges, General Manager of SignOnSanDiego.com. “We are already leveraging the platform and Impact Engine’s leading edge display ad formats to help our advertisers drive maximum results and increased ROI.”

The Sign On team has already deployed many of Impact Engine’s exotic ad formats such as the Video Expander and Pencil Pushdown Ads. Each campaign was deployed end to end with ImpactEngine.com, from the ad format to ad creation to integration with the ad server.

“As the marquee San Diego newspaper brand in online and print, the San Diego Union Tribune is clearly moving forward with its agenda for growth and once again demonstrating why it is known as an innovator.” said Neil Greer, CEO and Co-Founder of Impact Engine. “Sign On isn’t just talking about their digital strategy, they are creating growth and delivering value to readers and advertisers alike.”

With its integrated approach to online display advertising automation, Impact Engine is able to bring The San Diego Union Tribune online display ad creation, ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow.

About The San Diego Union Tribune
As the oldest business in San Diego County and the oldest newspaper in Southern California, The San Diego Union-Tribune is the product of a merger of The San Diego Union, founded Oct. 10, 1868, and the Evening Tribune, founded Dec. 2, 1895. The organization has won numerous awards over the years, including four Pulitzer Prizes. The Union-Tribune also publishes Enlace, a weekly Spanish-language news publication serving San Diego’s substantial Hispanic population, and operates SignOnSanDiego.com.

About Impact Engine
Impact Engine is the leading display ad automation company for the publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Wick Communications Selects Impact Engine as its Enterprise Wide Display Ad Platform Provider

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad business optimization, announces the launch of 27 Wick Communications sites on the Publisher Edition of ImpactEngine.com. Wick moved forward with ImpactEngine.com after extensive review of the platform’s capabilities and immediate costs savings.

“With the economy on rebound, we are pleased to see an increase in rich media revenue opportunities,” said Peter Bakke, Director of New Media at Wick Communications. “Impact Engine’s platform gives the ability to immediately capture those opportunities without extensive ad creation lead times and also improves advertiser retention.”

With its rapid ad builder, real time ad metrics and 3d analytics, Impact Engine is a critical client retention resource for Wick. Additionally, the exotic format ad capability gives Wick more valuable ad units to sell such as Pencil Push Down and Video ads.

“Wick’s market and operational decisions continue to demonstrate how innovative their thinking is in terms of leveraging technology to further their leadership in community news and Hyper Local.” said Neil Greer, the CEO and Co-Founder of Impact Engine. “Peter Bakke has a clear vision for where he wants to take New Media for Wick and we are pleased to be part of the execution of that vision.”

Representative Wick Communications sites included in the Impact Engine relationship are Montrose Press, The Daily Iberian, Tucson Weekly and Arizona Range News, just to mention a few.

About Wick Communications
Founded in 1926, Wick Communications is a family owned community news company with 28 newspapers and 18 specialty publications in 13 states. As a leading publisher of community based news for almost 100 years, Wick Communications continues to set industry benchmarks and win numerous awards for excellence in journalism.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Impact Engine Achieves 1,000% Growth in Ad Impressions Delivered in 2009

SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces it has achieved over 1,000% growth in ad impressions delivered in 2009. The rapid acceleration in growth is a result of swift adoption of the Impact Engine platform by new Publisher, Ad Network, Ad Agency, and Advertiser clients, as well as increased volume from existing clients. The Impact Engine platform now delivers over 2 billion ad impressions annually with growth on pace to triple volume within the next business quarter.

“In 2009, we have worked diligently to establish the new Impact Engine platform in the industry amidst a challenging economic environment,” said Neil Greer, CEO of Impact Engine. “Our team continues to develop new features for our clients and well as deepen client relationships. Automation of the online display advertising industry is starting to take center stage as a key issue and Impact Engine is a leading innovator in the movement. As our domestic and international footprint continues to grow, we will continue to work on behalf of our clients and partners to solve key pain points.”

Impact Engine recently returned from meetings with new and existing clients while exhibiting at the Ad:tech Trade Show, held on November 4 - 6, 2009, in New York. Reception for several of Impact Engine’s recently released features, such as foreign language character support, real-time analytics, and auto-optimization of display ad creative was highly positive; further reinforcing industry analysis by highly-read publications such as New Media Hub.

Looking forward to 2010, Impact Engine sees another strong growth year, both in customer acquisition and product features. Early in 2010, the company will announce new client wins already booked as well as release timing for several breakthrough features currently under development; leveraging industry partnerships such as its relationship with Yahoo!.

Impact Engine is certified as a third-party rich media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new Impact Engine online display advertising platform requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real-time.

For more information about Impact Engine, please contact Ellie Krausova at 858.412.8531 or ellie@impactengine.com. You can also visit Impact Engine’s website at www.impactengine.com.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

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